’12 Years a Slave’ begins platform release

October 18th, 2013 - Graham Eley

Fox Searchlight has launched Steve McQueen’s high profile awards contender, ’12 Years a Slave’, at the North American box office.  Following a conventional platform release pattern, it opens in 19 theatres today before a modest expansion next weekend.  Searchlight will take stock thereafter.


The studio is looking to take advantage of the film’s Toronto success and strong reviews and establish word-of-mouth momentum ahead of the critics awards.  It has targeted a $40k per-screen average for this weekend.


Chiwetel Ejiofor plays a free black man from the east coast who is illegally abducted into slavery before the Civil War.  A strong supporting cast includes Michael Fassbender, Brad Pitt and Quvenzhané Wallis.cialis price in malaysiacialis best price canada cialis online uk pharmacyorder cialis professional cialis order online india cialis kick in buy cialis 100mg online


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