Against the grain distribution pays off for young adult drama

June 9th, 2014 - Graham Eley

Fan girls turned out in droves for Josh Boone’s adaptation of John Green’s bestseller, The Fault in Our Stars, when it arrived at the North American box office with a stunning $48.2m weekend.  Boosted by high social media interest, strong reviews – currently 82% on Rotten Tomatoes – and an ‘A’ CinemaScore from first night audiences, the tragic young adult romance exceeded pre-release expectations to the tune of $11m.  A whacking 82% of the audience were female and an almost equal percentage came from the under 25 age group as the second No.1 in a row played to a male minority.  It’s Boone’s second feature following ‘Stuck in Love’ two years ago and stars in demand Shailene Woodley alongside Ansel Elgort.

 

The other wide release, Edge of Tomorrow, starring Tom Cruise and Emily Blunt, grossed a soft $29.1m over the three days notwithstanding outstanding reviews – 89% on RT – and a respectable ‘B+’ CinemaScore.  Carrying the burden of a huge $178m production budget, compared to The Fault in Our Stars’ modest $12m, Warner Bros and Village Roadshow are already looking towards the international markets for stronger returns.  Unsurprisingly, the sci-fi adventure played to a 65% male audience.

 

Last weekend’s No.1, ‘Maleficient’, came from behind on Friday night to finish second after a strong $33.8m second weekend hold.  This represents a low 52% week on week fall for the genre.price of propecia at walgreens
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