Close race at the top

August 24th, 2014 - Graham Eley

YA adaptation newcomer and superhero extravaganza go neck and neck during a soft weekend at the North American box office.

 

R.J. Cutler’s big screen version of Gayle Forman’s bestseller, ‘If I Stay’, starring Chloë Grace Moretz, slowed after a lively start and finished Friday night on a slightly disappointing $6.8m (including $1.1m from Thursday night previews).  This puts it on pace for a $16.5m weekend after factoring in both positive word of mouth from an ‘A- CinemaScore’ and genre front loading.

 

Disney/Marvel’s ‘Guardians of the Galaxy’ was $2m behind on Friday but should perform stronger on Saturday and Sunday for a tight weekend win.  It’s the film’s fourth week in play.

 

Sony TriStar’s sport drama, ‘When the Game Stands Tall’, opened with a $3m Friday and should gross a solid $10m+ over the weekend ahead of market expectations after receiving an ‘A- CinemaScore’

 

And the other wide weekend opener, Frank Miller‘s and Robert Rodriguez’s ‘Sin City: A Dame to Kill’, bombed with a truly appalling $2.6m.  The delayed ‘R’-rated sequel – nine years after the original – will struggle to hit $8m over the three days.  The ‘B- CinemaScore’ will not help word of mouth.purchase sildalis online Spain
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