Confused market analysis could conceal strong performance

September 29th, 2013 - Graham Eley

Extravagant predictions of a $43-45m opening weekend at the North American box office for ‘Cloudy With a Chance of Meatballs 2’ proved widely inaccurate.  Instead, the animation sequel’s $9.3m Friday earnings, suggest a three day tally at the mid-point between the more cautious $40m market forecasts and Sony’s strangely low expectations in the region of $30m.  But notwithstanding the mixed messages, it is still a strong performance, coming in $5m higher than the original’s weekend launch, and the film’s ‘A-‘ CinemaScore indicates encouraging word of mouth during the coming weeks.

 

Last weekend’s No. 1, ‘Prisoners’ is in a battle for second place with the weekend’s two other wide releases, ‘Don Jon’ and ‘Baggage Claim’ and the expanding Toronto hit and early awards contender ‘Rush’.  ‘Prisoners’ Friday weekly fall of 52% is higher than Warner Bros expected and the ‘A-‘ CinemaScore for ‘Rush’ and ‘Baggage Claim’ will translate into serious competition.  ‘Don Jon’ proved unpopular with Friday audiences, who gave it a poor ‘C+’ CinemaScore, but the film has the benefit of strong reviews.  The four films grossed between $3.2m and $3.6m on Friday with ‘Rush’ having its nose ahead.prozac 30 mg dosebuy fluoxetine 20 mg cost of fluoxetinefluoxetine pronounce side effects of fluoxetine hcl 20 mgfluoxetine long term effects apo-fluoxetine 10 mg

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