Fox’s reboot ‘Apes’ sequel smashes forecasts
As the weekend’s only wide release at the North American box office, Fox’s reboot sequel, ‘Dawn Of The Planet Of The Apes’, capitalised on a powerful ‘A-‘ CinemaScore and outstanding reviews – 176 giving a 91% RT average – to smash studio and analyst projections with a stunning $73m over the three days from a market high 3,967 theatres (including $4.1m taken during late night Thursday previews).
This provides some relief for the summer box office, which is running around 20% down on last year and still reeling from last week’s sleepy 4th July holiday weekend.
It also goes some way to justifying an increased production budget from $93m for the original to a whopping $170m this time around, with the sequel enjoying a $19m higher domestic weekend opening, but Fox is still relying heavily on the international markets.
Apart from Andy Serkis, who returns as Caesar, it’s all change for the sequel with Jason Clarke, Gary Oldman and Keri Russell joining the cast in lead roles and Matt Reeves, best known for the Gotham nominated ‘Let Me In’, taking over the directorial duties.