‘Fury’ on pace for a $25m weekend win

October 19th, 2014 - Graham Eley

David Ayer’s R-rated WW2 drama, ‘Fury’, starring Brad Pitt and Shia LaBeouf, is heading for an easy win at the North American weekend box office after a strong $8.8m opening Friday (inc $1.2m Thursday night takings) from 3155 theatres.  With very good reviews – 80% on RT – and a powerful ‘A- CinemaScore driving word of mouth, the Oscar hopeful should finish the three days on an impressive $25m.

 

The Guillermo del Toro produced animation adventure, ‘The Book of Life’, also bagged an ‘A- CinemaScore’ after opening in 3,071 theatres.  It grossed a lively $4.9m on Friday (inc $330k from Thursday night), which should translate to an impressive three day $18m after the Hispanic family audiences arrive during the remainder of the weekend.

 

The other weekend wide opener, ‘Best of Me’, starring Michelle Monaghan and James Marsden, had to settle for a $4.1m Friday (inc $550K Thursday might takings) from 2,936 theatres.  A solid ‘B+’ CinemaScore’ will have more sway with the YA female target audience than the truly atrocious reviews – 7% on RT – and it should reach $11m by Sunday night.  This does not compare favourably with other Nicholas Sparks’ adaptations but it is not unexpected.

 

And last weekend’s No.1, ‘Gone Girl’, is in a tight race with ‘The Book of Life’ for second place after taking a further $5.5m on Friday.  It will pass the $100m domestic milestone during the session.

 

 

UPDATE ‘Fury’ and ‘The Book of Life’ were fractionally off Saturday expectations, giving revised forecasts of $24m and $17.5m respectively.

 

Fox and New Regency celebrated ‘Gone Girl’ passing the $100m milestone on Saturday night and it looks set to take second place after remaining on course for an $18m weekend.

 

‘Best of Me’ should still finish the session on $11m after performing in line with expectations on Saturday.azithromycin generic price
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