New releases are no match for ‘The Lego Movie’

February 24th, 2014 - Graham Eley

Warner Bros expansion of the ‘The Lego Movie’ from 3,375 to 3,890 theatres paid off at the North American weekend box office with the animated comedy grossing a powerful $31.4m over the three days.  This exceeded market forecasts and takes the film’s domestic running total to an outstanding $183m after three weekends in play.


Relativity’s ‘3 Days to Kill’, starring Kevin Costner, Amber Heard and Hailee Steinfeld, opened with $12.3m from 2,872 theatres in line with already low market expectations.  The spy thriller needed more than its average ‘B’ CinemaScore from first night audiences to make an impression with this outmoded genre.


And the same could be said of the other weekend wide opener, ‘Pompeii’, which carries a $80m production budget.  The ancient adventure could only muster a disastrous $10m from 2,658 theatres after receiving the same CinemaScore.cialis online brand best price cialis 20mg cialis price boots chemist low price cialis cost of 36 hour cialispurchase cialis on the internet buying cialis from australia


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