‘Noah’ takes market by surprise

March 31st, 2014 - Graham Eley

Darren Aronofsky’s controversial Old Testament adaptation, ‘Noah’, comfortably exceeded expectations at the North American box office with a strong $44m weekend.  After a confident start on Thursday night and Friday, it significantly built up a head of steam on Saturday and finished the session an impressive $9m more than market forecasts.

 

This follows a misleadingly low ‘C’ CinemaScore, which had 60%+ awarding the film a higher grade.  The wide range of opinions reflected the hostile dispute over Aronofsky’s departure from the original text.

 

The picture carries a huge $125m budget, significantly higher than anything  Aronofsky has worked with previously, and stars Russell Crowe, Jennifer Connelly and Anthony Hopkins.escitalopram price walmart
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