Archive for the ‘North America’ Category

Highest Feb opening for ‘Fifty Shades’

February 15th, 2015 - Graham Eley

Universal’s ‘Fifty Shades of Grey’ grossed an outstanding $30.2m at North America’s Friday box office for the highest ever February opening. Both first night audiences (‘C+’ cinemaScore) and critics (26% on RT) lacked any enthusiasm but it’s unlikely to impact on the film’s momentum. Competition from Valentines Day is more of a concern but the E.L. James’ adaptation should still gross $85m over the four days, comfortably above studio expectations.

 

The weekend’s other wide opener, ‘Kingsman: Secret Service’, starring Colin Firth, grossed $10.5m in line with market projections. Again critics and audiences were in agreement and a solid 71% critical RT average and a ‘B+’ cinemaScore should push Matthew Vaughn’s adventure comedy to a $40m session.buy prednisolone eye drops online
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Estimates prematurely gave ‘American Sniper’ a new record

February 2nd, 2015 - Graham Eley

It’s never wise to rely on estimates when the margins are tight and, sure enough, the actuals for the North American weekend box office have made a complete mockery of many a headline. Ever since ‘American Sniper’ grossed $10m on Friday, it was going to be touch and go whether the Navy SEAL thriller would eclipse the $31.12m record for the highest ever Super Bowl weekend. Estimates came in at $31.85m but today’s actuals paint a very different picture with the film falling short by $0.5m. Disney’s ‘Hannah Montana & Miley Cyrus: Best Of Both Worlds Concert’ set the existing record seven years ago.

 

The market had allowed a 70% drop for ‘American Sniper’ from Saturday to Super Bowl Sunday but it’s actual fall was 74% against an average 65% decline for other top ten films. It performed at the lower end of market predictions throughout the three days.

 

Warner Bros had expanded the film’s coverage to 3,885 theatres coming into the weekend, a new high for a R-rated title.prednisolone horses
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‘American Sniper’ on course for another record

February 1st, 2015 - Graham Eley

All eyes are on Clint Eastwood’s controversial ‘American Sniper’ after it grossed a further $10m at Friday’s North American box office, giving it a realistic shot at heading for the highest ever Super Bowl weekend. Friday’s return was at the low end of market predictions but the Navy SEAL thriller only needs $31.12m+ to beat existing record holder, ‘Hannah Montana & Miley Cyrus: Best Of Both Worlds Concert’. Much will depend on Saturday’s uplift with the session being inevitably front-loaded.

 

Warner Bros expanded the film’s coverage to 3,885 theatres coming into the weekend, a new high for a R-rated title. Tantalisingly, this should be enough for a three day tally in the $31-32m range.cheap prednisolone online
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‘American Sniper’ goes from strength to strength

January 26th, 2015 - Graham Eley

Clint Eastwood’s controversial ‘American Sniper’ went from strength to strength at the North American box office with the highest ever January weekend holdover and an extraordinary $17,444 per theatre average. The Oscar nominated Navy SEAL biopic grossed a further $64.6m over the three days, taking its domestic tally to an exceptional $200.4m.

 

Newcomer, ‘The Boy Next Door’, starring Jennifer Lopez, also performed well in second place with a lively $14.9m at the top end of expectations. Neither shocking reviews – 13% aggregate rating on RT – nor a moderate ‘B-‘ CinemaScore seemed to have much impact on word of mouth, with the sexy thriller sub-genre establishing a momentum of its own.

 

Both of the other weekend wide releases performed below already scaled-down expectations, leaving ‘Strange Magic’ and ‘Mortdecai’ facing box office oblivion. They could only muster an ugly $5.5m and $4.2m respectively.prednisolone 5mg tab
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‘American Sniper’ enjoys another bumper Friday

January 25th, 2015 - Graham Eley

Clint Eastwood’s controversial ‘American Sniper’ continued to grab the headlines with another spectacular Friday at the North American box office. The Navy SEAL biopic exceeded expectations with an outstanding $18.3m haul, putting it on pace for a never before achieved $60m during a film’s second weekend on wide release in January.

 

It was also a strong Friday for newcomer, ‘The Boy Next Door’, starring Jennifer Lopez, which grossed $5.6m at the top end of market forecasts and the erotic thriller should finish the frame around an impressive $15m. Audiences liked it more than critics with a ‘B-‘ CinemaScore – not bad for the genre – against a putrid critical 13% aggregate rating on RT.

 

Both of the other weekend wide releases bombed just below the $1.5m mark, leaving ‘Mortdecai’ and ‘Strange Magic’ facing box office oblivion. Although below already low market expectations, it won’t surprise anyone.prednisolone coupon
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‘American Sniper’ smashes MLK weekend record

January 19th, 2015 - Graham Eley

Clint Eastwood’s controversial R-rated ‘American Sniper’ smashed the North American box office record books over the weekend with the highest ever January three day opening and has already surpassed the previous Martin Luther King holiday four day high with Monday still to come. What’s more, the Navy SEAL thriller will easily cross the magic $100m milestone over the extended session, a good $40m ahead of top end market forecasts, after clocking up an astounding $90.2m by Sunday night. Clearly, Warner Bros have timed the expansion to perfection, maximising a rare ‘A+’ cinemaScore and multiple Oscar nominations, but the film’s commercial success coincides with growing concern over the ethics of its real life ‘hero’, Chris Kyle.

 

Somewhat overshadowed, two newcomers are fighting a close battle for second place after registering higher than expected returns of their own. Kevin Hart’s R-rated comedy ‘The Wedding Ringer’ currently stands at $24.8m, a narrow $0.5m ahead of the ‘Paddington’ adaptation, with respective ‘A-‘ and ‘A’ cinemaScores powering momentum.

 

The other wide newcomer, ‘Blackhat’, continues to bomb spectacularly. Michael Mann’s $70m crime drama faces box office oblivion after grossing a truly awful $4m over the three days.

 

FINAL UPDATE

 

Clint Eastwood’s Navy SEAL thriller, ‘American Sniper’, finished the MLK weekend with a record breaking $105.3m, doubling market expectations.
‘Paddington’ came from behind to take second place with $25.2m after family audiences turned out for the Michael Bond adaptation.
Kevin Hart’s R-rated comedy ‘The Wedding Ringer’ was only just behind on $24.5m after the two films were neck and neck throughout the frame.
And, Michael Mann’s $70m crime drama, ‘Blackhat, could only muster a disastrous $4.4m.
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‘American Sniper’ sets new record with wide release

January 18th, 2015 - Graham Eley

Multiple Oscar nominations and powerful word of mouth since its limited release in the speciality market have propelled Clint Eastwood’s ‘American Sniper’ to a stunning $30.5m Friday after going wide at the North American box office. It’s the highest ever single day January tally in the box office’s history and sets up an astonishing $80m+ haul over the four-day Martin Luther King weekend; making a mockery of market and studio forecasts.

 

There’s a close battle for second place between two of the weekend’s wide releases. Kevin Hart’s R-rated comedy ‘The Wedding Ringer’ established an early lead on Friday with a solid $6.9m but the Michael Bond adaptation, ‘Paddington’ grossed a higher than predicted $4.6m and has the advantage of family audiences during the remainder of the session. Both films have strong word of mouth – an ‘A-‘ cinemaScore for ‘The Wedding Ringer’ and an even better ‘A’ for ‘Paddington’ – and they should earn $25m apiece over the four days.

 

The other wide newcomer, ‘Blackhat’, has bombed. Michael Mann’s crime drama could only muster $1.3m on Friday and will barely clear $5m during the session against a $70m production budget. And with audiences awarding it a ‘C-‘ cinemaScore and critics agreeing – 31% on RT – there seems no hope for a recovery.prednisolone dosage by weight
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‘Selma’ under-performs after wide expansion

January 11th, 2015 - Graham Eley

Selma’s disastrous week continued when Paramount expanded Ava DuVernay’s civil rights drama from 22 to 2,179 theatres at the North American box office. After missing out at the Producers Guild and BAFTA nominations, it could only muster a poor $3.7m on Friday notwithstanding a rare ‘A+’ CinemaScore and an exceptional 98% current Rotten Tomatoes aggregate critics rating (and 96% with top critics). This will leave it facing a soft $11m weekend, below market and studio expectations.

 

The other wide weekend release, ‘Taken 3’, starring Liam Neeson, Forest Whitaker and Maggie Grace, fared much better; grossing a stronger than expected opening $14.7m off 3,593 theatres, including $1.6m from Thursday night previews. Audiences enjoyed the final instalment of the franchise much more than critics with a ‘B+’ CinemaScore against a 11% Rotten Tomatoes critics aggregate. The action thriller should finish the three days around $36m.prednisolone dosing
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‘American Sniper’ rewrites box office record books

January 5th, 2015 - Graham Eley

Clint Eastwood’s Navy SEAL thriller, ‘American Sniper’, rewrote the record books at the North American speciality box office with a sensational $160,000 per-location average from four theatres during its second weekend in play. That’s the highest ever average first weekend hold and provides another major boost to the film’s late award season surge. It goes wide on Jan 26.

 

J.C. Chandor’s third feature, ‘A Most Violent Year’ also caught the eye with a strong $47,000 per-location average from four theatres. The crime drama has now taken $300,000 since arriving on New Year’s Eve to secure qualification for this year’s Oscars. It’s Chandor’s follow up to ‘All Is Lost’ and remains an outside bet – at best – in the Oscar nomination race.

 

Another Oscar hopeful, ‘The Imitation Game’, made quite a splash of its own taking a stunning $7.7m off just 754 theatres during its sixth weekend for the best per-screen average from any film on wide release. The Alan Turing biopic has now grossed $30.8m domestically.

 

The top end followed a predictable course with Peter Jackson’s ‘The Hobbit: The Battle of the Five Armies’ grabbing another $22m to claim its third consecutive win.

 

‘Into the Woods’ and ‘Unbroken’ enjoyed strong holdovers in second and third spots after earning $19m and $18.4m respectively.

 

And the weekend’s only new wide release, ‘The Woman In Black 2: Angel Of Death’ over-performed in fourth. Poor reviews – 24% on RT – and a disappointing ‘C’ cinemaScore didn’t deter the resilient horror crowd as Tom Harper’s horror sequel grossed $15m from 2,602 theatres. Relatively picked it up for a bargain basement $1m.prednisolone pronunciation
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‘The Woman In Black’ sequel enjoys strong Friday

January 4th, 2015 - Graham Eley

Tom Harper’s ‘The Woman In Black 2: Angel Of Death’ exceeded expectations at the North American box office with a strong $7.7m opening Friday from 2,602 theatres (including $1.5m off Thursday previews). Poor reviews – 24% on RT – and a disappointing ‘C’ cinemaScore are unlikely to deter the horror crowd and the film should finish the weekend around $16m, just $4m off the original’s launch. It’s a noteworthy achievement, after factoring in that Relatively picked it up for a bargain basement $1m and Daniel Radcliffe has not returned.

 

It will not be enough to derail ‘The Hobbit: The Battle of the Five Armies’ in claiming a third consecutive weekend win. The Middle Earth adaptation grossed a further $8.3m on Friday, putting it on pace for a strong $23m session.

 

There were also solid holds for ‘Unbroken’ and ‘Into the Woods’ with both earning an additional $17.4m respectively. Expect both films to overtake the ‘The Woman In Black’ sequel during the weekend.prednisolone medication
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Navy SEAL thriller grabs the headlines

December 29th, 2014 - Graham Eley

The North American speciality box office grabbed the headlines over the weekend but not for the reasons expected. Sony’s limited theatrical release of political hot potato ‘The Interview’ dominated column inches when the four day session got under way but a modest performance – $2.8m from 331 independent theatres – has rendered it largely irrelevant compared to the film’s simultaneous online platform launch.

 

Instead, Clint Eastwood’s R-rated ‘American Sniper’, starring Bradley Cooper and Sienna Miller, was the talk of the town after bagging a sensational $212,000 average off four theatres and an exceptionally rare ‘A+’ CinemaScore from first night audiences. Perhaps, for the first time, the Navy SEAL thriller looks like doing more than making up the numbers in this year’s awards season.

 

At the other end of the scale, ‘The Hobbit: The Battle of the Five Armies’ enjoyed an expected repeat weekend win but with a much higher than forecast $55m.

 

But, wide weekend openers, ‘Unbroken’ and ‘Into the Woods’ over-performed by even more with a jaw dropping $47m and $46m respectively.prednisolone is used for
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‘Five Armies’ heading for repeat win

December 28th, 2014 - Graham Eley

‘The Hobbit: The Battle of the Five Armies’ is heading for a repeat weekend win at the North American box office after enjoying a strong $15.6m Friday. The Middle Earth saga fell behind wide openers, ‘Unbroken’ and ‘Into the Woods’ on Christmas Day but always seemed to have enough in the tank to win the extended session. It should take around $47m over the four days.

 

‘Unbroken’ and ‘Into the Woods’ continued to exceed expectations on Friday and grossed a further $12m apiece. With a $2m lead from Christmas Day and an influential ‘A-‘ CinemaScore, ‘Unbroken’ appears to have the upper hand but ‘Into the Woods’ held better on Friday notwithstanding a lesser ‘B+’ from first night audiences. Both films should pass the $40m mark by Sunday night.

 

And Sony’s political hot potato ‘The Interview’ earned a further $725k from 331 independent theatres in the speciality market, with its modest theatrical performance following the simultaneous online platform release.prednisolone over the counter
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‘Five Armies’ revives box office

December 23rd, 2014 - Graham Eley

Peter Jackson’s ‘The Hobbit : The Battle of the Five Armies’ enlivened the North American box office with a strong $90.6m five-day opening above expectations off 3,875 theatres and should play well over the Christmas period after receiving a powerful ‘A- CinemaScore from first night audiences. The Middle Earth finale earned a high $7.2m off Premium Large Format screens and set a new December record in taking a thumping $13.6m from 360 IMAX locations. Virtually half of the proceeds came from 3D screenings.

 

‘Night at the Museum: Secret of the Tomb’ opened in second place with $17.3m between Friday and Sunday, a good $2m below low end market predictions. It carries a huge $127m production budget and needs a push from a solid ‘B+’ CinemaScore.

 

It was better news for the weekend’s other wide opener, ‘Annie’. The Broadway adaptation arrived with $16.3m over the three days notwithstanding the hacked copy leak. This is slightly above analyst forecasts and, like ‘Five Armies’, it has the benefit of strong word of mouth from an ‘A- CinemaScore’.prednisolone acetate ophthalmic suspension
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‘Five Armies’ on pace for bumper weekend

December 21st, 2014 - Graham Eley

Peter Jackson’s ‘The Hobbit : The Battle Of Five Armies’ grossed another $16.5m at the North American Friday box office, taking its tally to a strong $50.9m after just three days in play.  Audiences liked the Middle Earth finale more than critics with an ‘A- CinemaScore against a 60% RT reviews average and word of mouth should propel it towards $86m over the five day launch.

 

The weekend’s two other wide openers are in a close battle for second place, which is too close to call. ‘Night at the Museum: Secret of the Tomb’ earned a below par $5.6m on Friday putting it on pace for a $17.5m weekend, a couple of million off low-end market expectations.  Although the Broadway musical adaptation, ‘Annie’, will take a similar amount after opening on $5.3m, it compares favourably with the market analysts’ $15m predictions for the session.  Audiences slightly preferred Annie – an ‘A- CinemaScore as opposed to a ‘B+’ – but critics disliked it a lot more with a 29% RT rating being 20% behind ‘Museum 3’.prednisolone 15 mg
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Soft win for ‘Exodus’

December 15th, 2014 - Graham Eley

Ridley Scott’s $140m ‘Exodus: Gods and Kings’, starring Christian Bale and Joel Edgerton, won the North American weekend box office with a $24.5m haul but there is no course for celebration at Fox.  The studio was expecting over $10m more from the debut session and the biblical epic faces a difficult Christmas period after receiving bad reviews – 25% on RT (and 35% with TC’s) – and a below par ‘B- CinemaScore from first night audiences.  By contrast, Darren Aronofsky’s ‘Noah’ enjoyed a $47m opening earlier this year from a similar target audience but carried a lower $125m budget.  Fox is already relying on the international markets to mitigate the damage.

 

The weekend’s other wide release, ‘Top Five’, grossed a strong $7.2m from a low 979 theatres.  It’s Chris Rock’s third feature in the director’s chair and found favour with the critics, registering 89% on RT (and a stunning 95% with TC’s).

 

But pride of place this weekend belongs to Paul Thomas Anderson’s ‘Inherent Vice’, which made a massive splash in the speciality market with a stunning $66,000 per-screen average from five theatres.  It goes wide on January 9.prednisolone for babies
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‘Exodus’ disappoints during opening Friday

December 14th, 2014 - Graham Eley

Ridley Scott’s biblical epic, ‘Exodus: Gods and Kings’, starring Christian Bale and Joel Edgerton, grossed a lacklustre $8.6m during its opening Friday at the North American box office, including $1.2m from Thursday previews.  It’s active in a high 3,505 theatres and faces a $25m weekend, around $10m below Fox’s expectations.  A disappointing ‘B- CinemaScore from first night audiences and a critical kicking – 25% on RT (and 35% with TC’s) – will further damage word of mouth during the Christmas period.  And all of this falls against the backdrop of a $140m production budget.

 

The weekend’s other widish opener, Chris Rock’s ‘Top Five’ grossed a solid $2.4m on Friday from 979 theatres.  Exceptionally strong reviews – 89% on RT (and an astonishing 95% with TC’s) – should propel the ‘R’ rated comedy to around $8m over the three days.

 

And Paul Thomas Anderson’s ‘Inherent Vice’, is making headlines in the speciality box office.  Joaquin Phoenix leads a typically impressive Anderson cast and the crime drama bagged a stunning $128,000 from just five theatres during its debut Friday.

‘Mockingjay’ takes advantage of limited competition

December 8th, 2014 - Graham Eley

Lionsgate’s ‘The Hunger Games: Mockingjay – Part 1’ easily won the North American weekend box office for the third time but there was little by way of competition.  There were no new releases with distributors steering clear of the traditional Christmas shopping weekend, and other holdovers remained off the pace.  The Y.A. blockbuster took advantage with a solid $21m hold but its overall tally of $257.7m is comparatively disappointing and almost $80m below predecessor, ‘Catching Fire’ at the same stage.  It remains to be seen whether the franchise’s final instalment, ‘Mockingjay – Part 2’, can counter franchise fatigue.buy temovate cream
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Solid hold for ‘Mockingjay’

December 7th, 2014 - Graham Eley

Lionsgate’s ‘The Hunger Games: Mockingjay Part 1’ grossed a reasonable $6.5m at Friday’s North American box office as it continued to hold well on the back of an ‘A-‘ CinemaScore after a comparatively disappointing opening weekend.  This puts the Y.A. blockbuster on pace for a $23m weekend but the damage is already done with its overall domestic tally of $243m being over $70m less than predecessor, ‘Catching Fire’.

 

With no new wide releases as distributors steer clear of the traditional Christmas shopping period, ‘Mockingjay’ will easily claim its third consecutive weekend win.  But it was a particularly slow Friday even allowing for seasonal factors with a 15% fall from the corresponding date last year.temovate cost
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Outstanding launch for Oscar contender

December 1st, 2014 - Graham Eley

Serious Oscar contender, ‘The Imitation Game’, made a massive splash at the North American weekend speciality box office where it averaged a massive $120,000 from four theatres , two apiece in New York and Los Angeles.  It’s the second-best limited opening of the year, behind Berlin opener, ‘The Grand Budapest Hotel’, which arrived last March.  Crucially, it also boasted an ‘A+’ CinemaScore, reinforcing the film’s already powerful word-of-mouth as the awards season gets into gear.  The Weinsteins will retain it in the speciality market next weekend before expanding wide on Dec 12.

 

At the other end of the scale, ‘The Hunger Games: Mockingjay Part 1’ held on to the No.1 spot, which has been a foregone conclusion since the start of the Thanksgiving session last Wednesday.  The YA blockbuster grossed $82.6m over the five days for a solid hold but the film is still running comfortably behind its predecessor, ‘Catching Fire’.

 

The weekend’s other wide openers, ‘Penguins of Madagascar’ and ‘Horrible Bosses 2’, both disappointed with $36m and $22.6m respectively.how to order zithromax online
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Box office race is a foregone conclusion

November 30th, 2014 - Graham Eley

The ‘Hunger Games: Mockingjay Part 1’ is heading for an easy win at the North American Thanksgiving weekend box office after grossing $24m on Friday.  It represents a so-so 55% fall from last week’s opening but doesn’t compare favourably with the $31.5m that its predecessor, ‘Catching Fire’, racked up on the corresponding Friday last year.  The YA blockbuster should finish the five-day session around $82m.

 

DreamWorks Animation’s ‘Penguins of Madagascar’ finished second on Friday with a slightly disappointing $10.5m during its third day in play.  An ‘A-‘ CinemaScore from first night audiences should draw family audiences on Saturday and Sunday but the animation adventure is still unlikely to finish the long weekend much above $37m.

 

The session’s other wide opener, ‘Horrible Bosses 2’, made little impression.  The R-rated comedy earned a poor $6.1m on Friday and will struggle to reach $24m over the five days even allowing for its reasonable ‘B+’ CinemaScore.price of zithromax z pak
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‘Mockingjay’ falls below expectations

November 24th, 2014 - Graham Eley

Lionsgate’s ‘The Hunger Games: Mockingjay Part 1’, starring Jennifer Lawrence and Josh Hutcherson, grossed $123m at the North American weekend box office for the year’s highest opening but trailed the franchise’s first two instalments by $29m and $35m respectively with a higher than expected drop.

 

The east coast freeze may have kept some at home, particularly early in the session, but, for the most part, franchise fatigue seems to account for the comparative underperformance.

 

On the positive side, first night audiences awarded it a powerful ‘A-‘ CinemaScore, only just below the other instalments and word-of-mouth should assist with a strong holdover during the Thanksgiving weekend.

 

Critics were less enthusiastic – 68% on RT against a high 84% and 89% for the first two – but reviews were still strong enough to avoid an adverse impact moving forward.temovate for sale
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Mixed messages for ‘Mockingjay’

November 22nd, 2014 - Graham Eley

Lionsgate’s ‘The Hunger Games: Mockingjay Part 1’ made a comparatively slow start on Friday at the North American box office but there is still time to recover.  The Y.A. action adventure grossed $55m from 4,151 theatres (including Thursday night previews), being 17% and 22% below the franchise’s first two instalments respectively and leaving it on pace for a $125m opening weekend, below market expectations.  But, putting things into perspective, it would still be the year’s highest debut.

 

Critics were less enthusiastic than with the first two but it still aggregated a decent 68% on RT.  More importantly, first night audiences awarded it a powerful ‘A- CinemaScore and, with Thanksgiving weekend pending, word-of-mouth should sustain a healthy run.

 

The east coast freeze would have kept some at home; particular on Thursday night when it only earned $17m.  Overseas, where there are no such problems, the film has made a flying start.buy temovate cream uk
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WW2 drama wins weekend box office

October 20th, 2014 - Graham Eley

David Ayer’s R-rated WW2 drama, ‘Fury’, starring Brad Pitt and Shia LaBeouf, comfortably won the North American weekend box office after an impressive $23.5m debut from 3155 theatres.  The Pitt factor ensured a more even gender mix than is normal for this genre with women contributing 40% towards the total, giving the film some date movie status, particularly on Saturday night.  Positive word of mouth from strong reviews – 80% on RT – and a powerful ‘A-‘ CinemaScore should help keep it in the public eye as the award season builds momentum.

 

The Guillermo del Toro produced animation adventure, ‘The Book of Life’, also received a significant boost from an ‘A- CinemaScore’.  Hispanics accounted for almost a third of the audience as families drove it to a solid $17m opening weekend from 3,071 theatres.

 

The other weekend wide opener, ‘Best of Me’, starring Michelle Monaghan and James Marsden, finished the three days at the low end of market predictions on $10.2m from 2,936 theatres for the worst ever debut by a Nicholas Sparks adaptation.  Truly atrocious reviews – 8% on RT – went some way to minimising the impact of a good ‘B+’ CinemaScore’.

 

And last weekend’s No.1, ‘Gone Girl’, enjoyed another strong hold, grossing a further $17.8m in second place.  It now stands on $107m domestically after three weekends in play.azithromycin cost at target
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‘Fury’ on pace for a $25m weekend win

October 19th, 2014 - Graham Eley

David Ayer’s R-rated WW2 drama, ‘Fury’, starring Brad Pitt and Shia LaBeouf, is heading for an easy win at the North American weekend box office after a strong $8.8m opening Friday (inc $1.2m Thursday night takings) from 3155 theatres.  With very good reviews – 80% on RT – and a powerful ‘A- CinemaScore driving word of mouth, the Oscar hopeful should finish the three days on an impressive $25m.

 

The Guillermo del Toro produced animation adventure, ‘The Book of Life’, also bagged an ‘A- CinemaScore’ after opening in 3,071 theatres.  It grossed a lively $4.9m on Friday (inc $330k from Thursday night), which should translate to an impressive three day $18m after the Hispanic family audiences arrive during the remainder of the weekend.

 

The other weekend wide opener, ‘Best of Me’, starring Michelle Monaghan and James Marsden, had to settle for a $4.1m Friday (inc $550K Thursday might takings) from 2,936 theatres.  A solid ‘B+’ CinemaScore’ will have more sway with the YA female target audience than the truly atrocious reviews – 7% on RT – and it should reach $11m by Sunday night.  This does not compare favourably with other Nicholas Sparks’ adaptations but it is not unexpected.

 

And last weekend’s No.1, ‘Gone Girl’, is in a tight race with ‘The Book of Life’ for second place after taking a further $5.5m on Friday.  It will pass the $100m domestic milestone during the session.

 

 

UPDATE ‘Fury’ and ‘The Book of Life’ were fractionally off Saturday expectations, giving revised forecasts of $24m and $17.5m respectively.

 

Fox and New Regency celebrated ‘Gone Girl’ passing the $100m milestone on Saturday night and it looks set to take second place after remaining on course for an $18m weekend.

 

‘Best of Me’ should still finish the session on $11m after performing in line with expectations on Saturday.azithromycin generic price
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Rare R-rated repeat win

October 13th, 2014 - Graham Eley

‘Gone Girl’ became the first R-rated film since Martin Scorsese’s ‘Shutter Island’ to claim a repeat win at the North American weekend box office after coming from behind on Friday night for the second consecutive week.  Riding high on a serious award season buzz, it had slightly too much in the tank for newcomer, ‘Dracula Untold’ and finished Sunday night just over $26m, a good $4m above market expectations.  This takes the mystery drama to an impressive $80m domestically and it looks set for a sustained run at just the right time, falling a mere 29.5% from last week.

 

Universal’s ‘Dracula’ reboot, starring Luke Evans, made a flying start with a noteworthy $8.9m Friday and went on to take a strong $23.4m over the weekend after an ‘A-’ CinemaScore from the tough marking horror crowd mitigated against the usual genre front-loading.  It did, nevertheless, have the benefit of a full IMAX run, which earned a huge $4m for the second highest October tally ever behind last year’s ‘Gravity’.

 

Disney’s PG-rated adaptation of Judith Viorst’s 1972 bestseller, ‘Alexander And The Terrible, Horrible, No Good, Very Bad Day’, also received an ‘A-’ CinemaScore on its way to a $19.1m opening weekend, marginally above market predictions.  Unsurprisingly, families accounted for over two thirds of the audience and Disney will be expecting a decent domestic run.

 

And generous weekend audiences made it ‘A-’ CinemaScores for all wide openers with the ‘The Judge’ completing the hat trick.  But it was not enough to counter disappointing reviews – currently 47% on RT – or compete against the same mature audience as ‘Gone Girl’, and, in the end, David Dobkin’s Toronto opener could only muster a soft $13.2m over the three days.  Warner Bros. will be hoping that the film’s strong cast, including Robert Downey Jr, Robert Duvall and Vera Farmiga, will provide some momentum moving forward.buy cheap generic zithromax
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‘Dracula Untold’ sets up another close battle

October 12th, 2014 - Graham Eley

Universal’s horror reboot, ‘Dracula Untold’, starring Luke Evans, arrived at the North American box office with an outstanding $8.9m Friday to set up another close contest for the weekend crown.  A powerful ‘A-‘ CinemaScore from the tough marking horror crowd will go some way to mitigating against the usual genre front-loading and it should finish the three days around the $25m mark.  It remains to be seen whether the film can hold off reigning champ, ‘Gone Girl’, which enjoyed a strong $8.2m second Friday and has the advantage of the studio’s target mature audience arriving on Saturday and Sunday.  ‘Gone Girl’ recovered from a Friday deficit last weekend to defeat New Line’s ‘The Conjuring’ spin-off horror, ‘Annabelle’, by a mere $0.4m and the smart money is on a similar outcome this time around.

 

Disney’s PG-rated adaptation of Judith Viorst’s 1972 bestseller, ‘Alexander And The Terrible, Horrible, No Good, Very Bad Day’, slightly exceeded expectations in third place with a solid $5m opening.  With family audiences turning out during the remainder of the weekend and first night audiences also awarding the film an ‘A-‘ CinemaScore, it has a shot at hitting $20m over the three days.

 

And David Dobkin’s surprise Toronto opener, ‘The Judge’, starring Robert Downey Jr, Robert Duvall and Vera Farmiga, made it a hat trick of newcomers receiving an ‘A-‘ CinemaScore’.  The R-rated legal drama needed a boost after underwhelming critics – reviews running at 47% on RT – and earning a soft $4.4m during Friday but with it being more sensitive to reviews than the other two wide openers, the film is heading for a disappointing $13.5m three day tally.  This would leave it in fifth place below ‘Annabelle’, which is on course for a $15m second weekend hold after adding a further $5.2m on Friday.zithromax z pak price walgreens
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‘Gone Girl’ wins titanic box office battle

October 6th, 2014 - Graham Eley

In a rarity for the North American weekend box office, two R-rated openers, David Fincher’s Oscar hopeful, ‘Gone Girl’ and the low-budget horror, ‘Annabelle’, fought a titanic battle at the top, both massively exceeding market expectations.

 

With its target mature audience turning out in droves, 75% was over 25, ‘Gone Girl’ had just enough to claim the win after grossing a stunning $37.5m over the three days, a good $14m more than Fox’s estimate.  A triumphant New York Film Festival world premiere and strong reviews – currently 87% on RT – powered word of mouth but the film’s lower than expected ‘B’ CinemaScore remains a slight concern for long term momentum and the awards campaign.

 

‘Annabelle’, New Line’s ‘The Conjuring’ spin-off, defied the usual horror front loading trends, and simply carried on going after enjoying a bumper $15.5m Friday.  A powerful ‘B’ CinemaScore from the notoriously hard marking horror crowd – an ‘A-‘/’B+’ equivalent elsewhere – and a very quiet year for the horror genre generally, drove it to within $O.4m of ‘Gone Girl’.  This is against a $6.5m production budget and market forecasts around the $20m mark.

 

The weekend’s other wide opener, Freestyle’s bestseller adaptation, ‘Left Behind’, proved true to the film’s title in sixth place.  It could only muster an abysmal $6.3m after failing to connect with the film’s target ‘faith’ audience.

 

And last weekend’s No.1, ‘The Equalizer’, came third with a strong $18.7m for a modest 45% week-on-week fall.  It takes Sony’s TV reboot to an impressive $65m after two weekends in play.zithromax fast shipping
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‘Gone Girl’ on pace for Fincher record

October 5th, 2014 - Graham Eley

David Fincher’s Oscar hopeful, ‘Gone Girl’, starring Ben Affleck and Rosamund Pike, opened at the North American box office with a huge $13.2m Friday (inc $1.2m from Thursday previews).  This should translate to a stunning $36m weekend for Fincher’s highest ever debut and a good $13m ahead of Fox’s estimate.  An average ‘B’ CinemaScore will be a slight concern for long term momentum but the strong reviews – currently 87% on RT from a high 200 – are more likely to influence the film’s target mature audience.

 

New Line’s low budget R-rated horror ‘Annabelle’ did even better on Friday with a bumper $15.5m launch (inc $2.1m from Thursday previews) but it will not be enough to beat ‘Gone Girl’ over the weekend after allowing for the usual genre front loading.  Even so, a ‘B’ CinemaScore from the notoriously hard marking horror crowd – equivalent to an ‘A-‘/’B+’ elsewhere – will drive it towards a $32m weekend, better than any other horror debut this year.

 

The other weekend wide opener, Freestyle’s bestseller adaptation, ‘Left Behind’, starring Nicolas Cage, proved true to the film’s title in not connecting with its target ‘faith’ audience.  It could only muster a weak $2.3m on Friday, leaving the film facing a disappointing $7m over the weekend.

 

UPDATE ‘Gone Girl’ and ‘Annabelle’ performed stronger than expected on Saturday and both films are now tracking at $38m for the three days.

 

Capitalising on the mature audience’s preference for Saturday and Sunday viewing, ‘Gone Girl’ banked a further $15m during its second day in play.

 

‘Annabelle’ mitigated front loading with strong word of mouth for an outstanding $14m Saturday, a modest fall below 10%.

 

At last, giving the box office something to celebrate after a difficult summer, it will be the first time in two months that two films have debuted over $30m.zithromax pills for sale
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‘The Equaliser’ sets new record

September 29th, 2014 - Graham Eley

Sony’s TV reboot, ‘The Equaliser’, became September’s highest ever R-rated debut at the North American weekend box office after grossing a powerful $35m from 3,236 theatres, comfortably ahead of the studio’s overcautious estimates and the market’s more realistic pre-release tracking.  The action thriller continues the ‘Training Day’ director/actor collaboration of Antoine Fuqua and Denzel Washington and the pair could be working together again in the near future as Sony bashes ahead with the proposed sequel.  It received a boost from wide coverage on premium large format and IMAX screens, accounting for most of the film’s top locations, and the first night audiences’ ‘A-‘ CinemaScore, which proved far more influential than the critics’ mixed reviews .  The gender mix, only 52% male suggests that, up to a point, it played as a dating movie.

 

The weekend’s other wide launch, ‘The Boxtrolls’, also made a confident start with a higher than expected $17.2m from 3,464 theatres following a ‘B+’ CinemaScore and solid reviews, currently 71% on RT.  It’s the latest stop-motion animation from Laika and opened higher than the studio’s ‘Coraline’ and ‘ParaNorman’, providing a nice foundation for future momentum.

 

Last weekend’s No.1, ‘The Maze Runner’, split the two newcomers in second place after grossing a strong $17.5m from a market high 3,638 theatres.  This represents a modest 46.3% week-on-week fall after two weekends in play.buy zithromax next day delivery
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‘The Equaliser’ off to a flyer

September 27th, 2014 - Graham Eley

Sony’s R-rated TV reboot, ‘The Equaliser’, enjoyed a bumper $12.6m opening Friday at the North American box office from 3,236 theatres (inc $1.45m from Thursday night previews).  The action thriller reunites the ‘Training Day’ director/actor collaboration of Antoine Fuqua and Denzel Washington and could finish as high as $36m after receiving an ‘A-‘ CinemaScore from first night audiences.  This is higher than Sony’s overcautious estimates and the market’s more realistic pre-release tracking, justifying the studio’s earlier decision to make a sequel.  Critics liked it less than punters – currently 59% on RT – but is unlikely to make an impact.

 

The weekend’s other wide opener, ‘The Boxtrolls’, also exceeded expectations with a solid $4.8m Friday from 3,464 theatres ahead of the family audiences arriving on Saturday and Sunday.  It’s the latest stop-motion animation from Laika after ‘Coraline’ and ‘ParaNorman’ and looks set to take $17m over the three days, around $4m above market forecasts.  A ‘B+’ CinemaScore and solid reviews – 71% on RT – should support a decent run.

 

Last weekend’s No.1, ‘The Maze Runner’ had a strong $5m Friday hold from a market high 3,638 theatres, putting it on pace for a similar three-day total as ‘The Boxtrolls’.  This would represent a modest 48% week-on-week fall.buy zithromax overnight shipping
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‘The Maze Runner’ easily wins domestic weekend box office

September 22nd, 2014 - Graham Eley

Fox’s YA sci-fi thriller, ‘The Maze Runner’, starring Dylan O’Brien,  Thomas Brodie-Sangster and Will Poulter, celebrated a commanding North American weekend debut, grossing $32.5m from 3,604 theatres at the high end of market expectations.  A powerful ‘A-‘ CinemaScore propelled word of mouth to counter front loading from its young audience with under 25’s accounting for 63% of the turnout.  It set a new September record for giant screens where comprehensive coverage on Premium Large Format and IMAX theatres gave it an impressive $3.8m.  As widely predicted, Fox announced a sequel on Sunday and it should arrive next September.

 

Universal’s new R-rated thriller, ‘A Walk Among the Tombstones’, starring Liam Neeson, failed to connect with its mature target audience and finished the weekend on an underwhelming $13.1m from 2,712 theatres.  A flat  ‘B-‘ CinemaScore off-set decent reviews, currently 73% on RT.

 

And it was a slow start for the weekends other wide release, ‘This is Where I Leave You’, which finished on a disappointing $11.8m.  Warner Bros’ siblings comedy will be hoping for some momentum from its ‘B+’ CinemaScore during the next few weeks but lacklustre reviews – 43% on RT – could be an obstacle.buy tadapox canada online
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Strong opening for YA sci-fi thriller

September 21st, 2014 - Graham Eley

Fox’s YA sci-fi thriller, ‘The Maze Runner’, starring Dylan O’Brien,  Thomas Brodie-Sangster and Will Poulter, enjoyed a strong opening Friday at the North American box office, grossing $11m from 3,604 theatres.  A powerful ‘A-‘ CinemaScore should off-set genre front-loading and the franchise opener is back on course for hitting the predicted $30m+ weekend after taking a slightly disappointing $1.1m from Thursday night previews.  Average reviews – currently running at 63% on RT – is unlikely to have any bearing.

 

Universal’s R-rated thriller, ‘A Walk Among the Tombstones’, starring Liam Neeson, arrived in 2,712 theatres with an underwhelming $4.7m (inc $428k Thursday previews).  A disappointing ‘B-‘ CinemaScore will counter decent reviews – 73% on RT – and it should finish the weekend around the $14m mark.

 

And there was disappointment for the other weekend opener, ‘This is Where I Leave You’,  in third place.  Warner Bros’ siblings comedy took a soft $3.85m on Friday from 2,868 theatres (inc $100k TP’s) leaving it on pace for a $11.5m weekend at the lower end of market expectations.  Audiences liked it more than critics with a ‘B+’ CinemaScore against a 43% RT critical rating.tadapox buy online uk
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‘No Good Deed’ excels at the North American box office

September 15th, 2014 - Graham Eley

Sony’s PG13-rated, ‘No Good Deed’, starring Idris Elba and Taraji P. Henson, defied market analysts with a comfortable win at the North American weekend box office, the third of the year for producer Will Packer.  The $13m home thriller arrived with an excellent $24.5m from a modest 2,175 theatres, a good $7m above pre-release predictions.  As expected, a positive ‘B+’ CinemaScore had more influence than abysmal reviews – currently 13% on RT – as the film connected with its African-American target audience, which comprised 70% of the total.

 

The other wide weekend release, ‘Dolphin Tale 2’, failed to impress notwithstanding solid reviews – 73% on RT – and an excellent ‘A’ CinemaScore.  Charles Martin Smith’s family drama grossed a soft $16.5m over the three days from a market high 3,656 theatres, against market forecasts around $20m.  Harry Connick Jr., Ashley Judd, Morgan Freeman and Kris Kristofferson all returned from the original, which earned $19m during its opening weekend.

 

Last weekend’s No.1,  Guardians Of The Galaxy’, added a further $8m from 3104 theatres in third place but, more importantly, became the year’s first film to cross the $300m domestic milestone.  The superhero extravaganza has now been in play for seven weekends.azithromycin price at cvs
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‘Guardians’ on course for easy repeat win

August 30th, 2014 - Graham Eley

Marvel/Disney ‘s superhero extravaganza, ‘Guardians of the Galaxy’, is set to retain the top spot at the North American box office after five weekends in play.  It grossed another $3.8m on Friday, which should translate to a solid $19m over the four-day holiday session.

 

Newcomer, ‘As Above/So Below’, was only $0.6m behind on Friday after a strong digital marketing campaign but also received a push from the usual horror genre front loading.  A miserable ‘C-‘ CinemaScore from the notoriously harsh marking horror crowd and unenthusiastic reviews – currently 30% on RT – will damage word-of-mouth but it is still on pace to hit $11m over the four days, slightly above market expectations.

 

‘Teenage Mutant Ninja Turtles’ will overtake it when the families turn out during the remainder of the session.  The adventure reboot earned a further $2.7m on Friday and looks set to finish its fourth weekend around a so-so $14.5m.

 

R.J. Cutler’s YA tearjerker, ‘If I Stay’ should also steal ahead of the horror flick after a $2.6m second Friday hold.  It looks set to finish just under $12m on Monday night.

 

The week’s other wide release, Roger Donaldson’s ‘November Man’, continued to disappoint since arriving on Wednesday evening.  The spy thriller took a soft $2.2m on Friday, leaving it facing a $10.5m extended session at the low end of distributor expectations.  Disappointing reviews – 35% on RT – and a decent ‘B+’ CinemaScore have largely cancelled each other out.sildalis online cheap
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Superhero extravaganza recaptures No.1 spot

August 25th, 2014 - Graham Eley

Disney/Marvel’s ‘Guardians of the Galaxy’ returned to the No.1 spot at the North American weekend box office after grossing a strong $17.6m over the three days.  The superhero extravaganza took its overall domestic tally to an impressive $251.9m after four weekends in play and became the summer season’s most successful film along the way.

 

Last weekend’s No. 1, ‘Teenage Mutant Ninja Turtles’, sneaked second place after being behind most of the weekend.  Paramount’s reboot grossed a so-so $16.7m during its third weekend and now stands on a domestic $145.5m.

 

R.J. Cutler’s big screen version of Gayle Forman’s YA bestseller, ‘If I Stay’, starring Chloë Grace Moretz, could not secure the top spot notwithstanding a lively start and an ‘A- CinemaScore’ from first night audiences.  It opened on a slightly disappointing $16.35m.

 

Sony TriStar’s sport drama, ‘When the Game Stands Tall’, also received an ‘A- CinemaScore’ that failed to make much impact beyond the genre faithful and it debuted in fifth place with $8.75m, fractionally below market expectations.

 

And the other wide weekend opener, Frank Miller‘s and Robert Rodriguez’s ‘Sin City: A Dame to Kill’, bombed.  The ‘R’-rated sequel failed to connect after a nine year delay since the original and could only muster an abysmal $6.35m.  A disappointing ‘B- CinemaScore’ did nothing for the film’s fortunes.cheap sildalis France
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Close race at the top

August 24th, 2014 - Graham Eley

YA adaptation newcomer and superhero extravaganza go neck and neck during a soft weekend at the North American box office.

 

R.J. Cutler’s big screen version of Gayle Forman’s bestseller, ‘If I Stay’, starring Chloë Grace Moretz, slowed after a lively start and finished Friday night on a slightly disappointing $6.8m (including $1.1m from Thursday night previews).  This puts it on pace for a $16.5m weekend after factoring in both positive word of mouth from an ‘A- CinemaScore’ and genre front loading.

 

Disney/Marvel’s ‘Guardians of the Galaxy’ was $2m behind on Friday but should perform stronger on Saturday and Sunday for a tight weekend win.  It’s the film’s fourth week in play.

 

Sony TriStar’s sport drama, ‘When the Game Stands Tall’, opened with a $3m Friday and should gross a solid $10m+ over the weekend ahead of market expectations after receiving an ‘A- CinemaScore’

 

And the other wide weekend opener, Frank Miller‘s and Robert Rodriguez’s ‘Sin City: A Dame to Kill’, bombed with a truly appalling $2.6m.  The delayed ‘R’-rated sequel – nine years after the original – will struggle to hit $8m over the three days.  The ‘B- CinemaScore’ will not help word of mouth.purchase sildalis online Spain
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Luc Besson’s ‘Lucy’ arrives at No.1

July 28th, 2014 - Graham Eley

Luc Besson’s R-rated sci-fi adventure, ‘Lucy’, starring Scarlett Johansson and Morgan Freeman, grossed a powerful $44m from 3,173 theatres during its opening weekend at the North American box office after surviving a disappointing first night’ ‘C+’ CinemaScore with minimal impact on word-of-mouth.  It was enough to give Johansson her best ever opening in a lead role and finish $4m above its production budget and $9m higher than market expectations.

 

Brett Ratner’s fantasy adventure, ‘Hercules’, made a decent start in second place with a $29m weekend from 3,595 theatres and should enjoy a solid hold after receiving a ‘B+’ CinemaScore.  Although $4m above pre-release forecasts, the film’s $100m production spend leaves it relying heavily on the international markets for an acceptable return.

 

‘Hercules’ edged it with critics – 4% higher than ‘Lucy’  on RT at a 63% aggregate – but reviews didn’t influence the films’ box office performances either way.

 

The other wide weekend release – but in a more modest 1,768 theatres – failed to connect.  Rob Reiner’s romantic comedy, ‘And So It Goes’, starring Michael Douglas and Diane Keaton, had to settled for a poor $4.5m in eighth place as a ‘B+’ CinemaScore could not overturn a critical mauling, which left it facing an appalling 15% RT overall rating.

 

Once again, the speciality market continued to make headlines.  Anton Corbijn’s adaptation of John le Carré’s bestseller, ‘A Most Wanted Man’, starring Philip Seymour Hoffman in his last major role, cracked the top ten with a strong $2.7m from just 361 theatres after excellent reviews gave it 90% on RT.  And Woody Allen’s yearly release, ‘Magic in the Moonlight’, did better than expected with a $25,059 average from a limited 17 theatre release following lukewarm reviews.buy propecia and rogaine
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Besson’s scifi thriller enjoys bumper Friday

July 26th, 2014 - Graham Eley

Luc Besson’s sci-fi thriller, ‘Lucy’, starring Scarlett Johansson and Morgan Freeman, got off to a flyer at the North American box office with an outstanding $17m opening Friday from 3,173 theatres.  A disappointing ‘C+’ CinemaScore from first night audiences will have some impact on word of mouth but its three day tally should still be $3-4m higher than the film’s $40m production budget and $8-9m above market expectations.

 

It was also a stronger than expected start for Brett Ratner’s $100m ‘Hercules’, which landed in second place with a $11m Friday from 3,595 theatres.  This puts the fantasy adventure on pace for $30m over the weekend, aided by a solid ‘B+’ CinemaScore.  As with many of the summer’s higher budget releases, it will be reliant on the international markets for decent returns.

 

Critics slightly favoured ‘Hercules’ – 4% higher than ‘Lucy’ on RT at 63% – but the reviews are unlikely to have much effect on the films’ box office performance.

 

The other wide-ish weekend opener, ‘And So It Goes’, bombed.  Rob Reiner’s romantic comedy, starring Michael Douglas and Diane Keaton, could only muster $1.34m from 1,768 theatres and will finish the weekend around $4m.  Critics hated it – a truly abysmal 15% RT rating – but a ‘B+’ CinemaScore could prevent it totally disappearing without trace.price of propecia at cvs
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‘Boyhood’ enjoys strong expansion

July 21st, 2014 - Graham Eley

The speciality market grabbed the headlines at the North American weekend box office with Richard Linklater’s early Oscar hopeful, ‘Boyhood’, grossing a stunning $1.2m after expanding from five to 34 theatres during its second weekend in play.  This follows last weekend’s exploits when the family drama became this year’s second-highest limited opening on the back of a huge $71,800 per-screen average.  Linklater spent twelve years making the film with the same cast and won best director at this year’s Berlin International Film Festival.

 

At the other end of the scale, Fox’s ‘Dawn of the Planet of the Apes’ retained the No. 1 spot with a strong $36m second weekend hold.  Its 51% week-on-week fall (48% after stripping out its opening Thursday previews) is comfortably below the average for this summer’s blockbusters.

 

Universal’s ‘The Purge: Anarchy’ was the only weekend wide release to offer any resistance.  The horror sequel exceeded expectations with a strong $28.3m after a receiving a B’ CinemaScore – high for the notoriously hard marking horror crowd – against a $9m production budget.  It was the best horror opening of the year so far.

 

‘Cars’ spinoff ‘Planes: Fire & Rescue’ came third with a satisfactory $18m but Disney will be looking for a sustained run after first night audiences awarded the family animation an ‘A’ CinemaScore.

 

Sony’s $40m R-rated ‘Sex Tape’, the other wide weekend opener, never recovered from a damaging ‘C+’ CinemaScore and finished the weekend on a poor $15m, a good $10m below market forecasts.

 

The critics didn’t particularly care for any of the new releases.  ‘Anarchy’ scored the highest on RT with 54%, being 8% higher than ‘Planes’ and over twice ‘Sex Tapes’ abysmal aggregate rating.

 

The overall box office was down 25% from last year’s corresponding session as the summer season continued to struggle.buy propecia europe
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‘Apes 2’ to retain top spot

July 19th, 2014 - Graham Eley

Fox’s ‘Dawn of the Planet of the Apes’ grossed an impressive $10.4m at Friday’s North American box office, slightly ahead of already high expectations.  This puts the reboot sequel on pace for a $35m second weekend hold with its 52% fall – 49% after stripping out the film’s opening Thursday previews – comparing favourably with other summer tentpoles.

 

‘The Purge: Anarchy’ opened with a strong $12.9m to lead the box office on Friday night but, after factoring in the usual horror genre front loading, it will finish behind ‘Apes 2’ over the weekend when the film should take around $28m.  It received a ‘B’ CinemaScore, which is almost top end for the notoriously hard marking horror crowd.

 

Disney’s sequel ‘Planes: Fire & Rescue’ came third with a decent $6.3m launch and it could hit the $20m mark for the weekend on the back of family audiences and a powerful ‘A’ CinemaScore.

 

And the weekend’s other wide opener, Sony’s $40m ‘Sex Tape’, massively disappointed with a poor $5.6m Friday and will struggle to return much more than $15m during the three days after a damaging C+ CinemaScore.  Market analysts had predicted $10m more.

 

Richard Linklater’s early Oscar hopeful, ‘Boyhood’, which had a spectacular $71,800 per-screen average last weekend for the second-highest limited opening of the year, grossed a further $270k on Friday after expanding from 5 to 34 theatres.  It should finish the weekend just under the $1m mark.generic propecia from canada
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