North American box office faces quiet weekend

August 25th, 2013 - Graham Eley

An end of summer lull has hit the North American box office with the weekend’s three wide releases failing to make an impact.  All much of a muchness commercially, ‘Mortal Instruments: City of Bones’, ‘You’re Next’ and ‘The World’s End’ are heading for weekend tallies around the $9m mark.

 

This left the path clear for ‘Lee Daniels’ The Butler’ to lead the pack on Friday.  The historical drama grossed a further $4.8m, being a fall of just 43% from last week’s impressive opening.  Although it is on pace for a strong $16m second weekend hold, it would still be the lowest No. 1 total for six months.

 

Sony Classics’ gamble with the massive expansion of Woody Allen’s ‘Blue Jasmine’ from 229 to 1,283 theatres has not paid off.  The dark comedy drama had made a flying start at the box office, debuting in the speciality market with a $102,011 per screen average from six theatres and taking its tally to $10m before this weekend’s expansion.  In making the film Allen’s widest ever domestic release, Sony was looking to capitalise on its early awards buzz and emulate the success of the auteur’s ‘Midnight in Paris’, but Friday’s $1.1m return suggests that it is not breaking out as the studio had hoped.  As things stand, the film is facing a disappointing $3.7m over the three days.generic levitrasilvitrageneric silvitrasilvitra cheapgeneric silvitra onlinesilvitra new zealandsilvitra generic online

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