Outstanding launch for ‘The Best Man Holiday’

November 18th, 2013 - Graham Eley

‘The Best Man Holiday’ exceeded market expectations by more than $10m upon its North American release, finishing the weekend on an outstanding $30.5m from just 2,024 theatres.  A combined pre-release event buzz and solid reviews gave the comedy sequel a stronger Friday than ‘Thor: The Dark World’, and a stunning ‘A+’ CinemaScore fuelled powerful word-of-mouth throughout Saturday and Sunday.

 

Malcolm D. Lee has reassembled the cast from the original, ‘The Best Man’, including Monica Calhoun, Morris Chestnut and Taye Diggs, despite the 14-year gap.  With the audience being 87% African American and 63% thirty-five or over, the original’s fans seem to have returned in their droves.  This was very much Universal’s target audience, of course, but it will be looking to expand the film’s marketing over the holiday season.

 

‘Thor 2’ recovered from a quiet Friday to finish the three days in first place with a respectable $38.4m.  Benefiting from a strong 3D presence amongst its market-high 3,841 theatres, the film was always well placed to attract Saturday and Sunday audiences.price of 5mg cialis at walmart cialis price greece generic cialis for sale online buy cialis soft tabs cialis price in dubai cialis canada fast shipping cialis 20mg online australia

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