Rare R-rated repeat win
‘Gone Girl’ became the first R-rated film since Martin Scorsese’s ‘Shutter Island’ to claim a repeat win at the North American weekend box office after coming from behind on Friday night for the second consecutive week. Riding high on a serious award season buzz, it had slightly too much in the tank for newcomer, ‘Dracula Untold’ and finished Sunday night just over $26m, a good $4m above market expectations. This takes the mystery drama to an impressive $80m domestically and it looks set for a sustained run at just the right time, falling a mere 29.5% from last week.
Universal’s ‘Dracula’ reboot, starring Luke Evans, made a flying start with a noteworthy $8.9m Friday and went on to take a strong $23.4m over the weekend after an ‘A-’ CinemaScore from the tough marking horror crowd mitigated against the usual genre front-loading. It did, nevertheless, have the benefit of a full IMAX run, which earned a huge $4m for the second highest October tally ever behind last year’s ‘Gravity’.
Disney’s PG-rated adaptation of Judith Viorst’s 1972 bestseller, ‘Alexander And The Terrible, Horrible, No Good, Very Bad Day’, also received an ‘A-’ CinemaScore on its way to a $19.1m opening weekend, marginally above market predictions. Unsurprisingly, families accounted for over two thirds of the audience and Disney will be expecting a decent domestic run.
And generous weekend audiences made it ‘A-’ CinemaScores for all wide openers with the ‘The Judge’ completing the hat trick. But it was not enough to counter disappointing reviews – currently 47% on RT – or compete against the same mature audience as ‘Gone Girl’, and, in the end, David Dobkin’s Toronto opener could only muster a soft $13.2m over the three days. Warner Bros. will be hoping that the film’s strong cast, including Robert Downey Jr, Robert Duvall and Vera Farmiga, will provide some momentum moving forward.buy cheap generic zithromax
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