Sensational opening for Lego animation

February 10th, 2014 - Graham Eley

Warner Bros struck gold with their first animation feature for three years, ‘The Lego Movie’, after a Saturday flurry powered it to a sensational $69m opening weekend from 3,375 theatres at the North American box office.  This was a good $20-25m above already high market expectations, capitalising on strong reviews and an ‘A’ CinemaScore.  The animation comedy had a modest $60m budget and a sequel is already under way.

 

George Clooney enjoyed a solid opening with his art recovery drama, ‘The Monuments Men’, which grossed a higher than expected $22.7m from 3,083 theatres.  Audiences liked it more than critics, generating some positive word of mouth with a reasonable ‘B+’ CinemaScore.

 

The other wide release, ‘Vampire Academy’, bombed after receiving bad reviews and a disappointing ‘B-‘ CinemaScore.  Weinstein’s teen fantasy could only muster $4m from 2,676 theatres over the three days.buy levitra 5mg
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