‘Spidey 2’ makes Sony sweat
Sony’s ‘Amazing Spider-Man 2’, starring Andrew Garfield, Emma Stone and Jamie Foxx, arrived in North America with a so-so $35.5m opening Friday (including $8.7m from late Thursday screenings). This is in line with scaled down expectations after Thursday night was quieter than expected, and the superhero sequel should finish the weekend around the $90m mark but only if there was solid support from family audiences on Saturday and Sunday. Some where predicting $100m+ earlier in the week.
The pressure is on for Sony with the film carrying a whopping production budget in excess of $250m and a marketing spend close to $200m. The film received disappointing reviews – currently 54% on Rotten Tomatoes – but a more generous ‘B+’ CinemaScore from first night audiences (and an A- amongst the important under 25 group).