Strong Friday opening for ‘Noah’
Darren Aronofsky’s ‘Noah’, starring Russell Crowe, Jennifer Connelly and Anthony Hopkins, grossed a strong $15.2m at Friday’s North American box office, leaving it on pace for a $39m opening weekend. It’s a confident start in line with projections from Thursday night screenings and running $4m above original market forecasts.
First night audiences gave the Old Testament epic a low ‘C’ CinemaScore, but it is potentially misleading with 60%+ awarding the film higher. The wide range of opinions reflect the ongoing debate surrounding Aronofsky’s controversial adaptation, which should help keep the film in the public eye and not damage word of mouth.
It is attracting an older audience, unsurprisingly, with 74% over 25 and there is an even gender mix.