Strong Thursday for ‘Maleficent’

May 30th, 2014 - Graham Eley

Disney’s $180m ‘Maleficent’, starring Angelina Jolie and Elle Fanning, seems on course for a $65m+ weekend at the North American box office in line with top end market forecasts, after grossing a strong $4.2m from Thursday night previews, which got under way at 19.00.

 

The studio has targeted the dark fairy tale at girls and mothers as an alternative to the male orientated tentpoles in the market but, so far, it has attracted a higher than expected turnout amongst men, who accounted for 46% of the audience.  It’s now nicely set up for the wider family market.

 

IMAX claimed 13.3% of the Thursday tally.
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