‘The Hobbit: The Desolation of Smaug’ takes control

December 15th, 2013 - Graham Eley

Peter Jackson’s Middle Earth sequel, ‘The Hobbit: The Desolation of Smaug’, took control of the North American box office with a $31m opening Friday, including Thursday’s midnight screenings, which puts it on pace for a $76m weekend.  Although these projections are at the lower end of market forecasts, it would still be a strong debut relative to budget.

 

Comparisons with the original are misleading.  ‘An Unexpected Journey’ grossed a high $85m upon its launch but opened in 142 more theatres than the sequel and did not have to compete against the likes of ‘Frozen’ and ‘The Hunger Games: Catching Fire’, both enjoying powerful holiday runs.

 

And a ‘A-‘ CinemaScore from the sequel’s first night audiences and better reviews than the original should combine into effective word of mouth during the coming weeks.

 

It was a disappointing Friday in second place for the other weekend wide release, ‘Tyler Perry’s A Madea Christmas’.  It grossed a lukewarm $5.7m from 2,194 theatres and will struggle to gross much more than $15m over the three days.  ‘Frozen’ will easily overtake it once the Saturday and Sunday family audiences arrive, and the animated adventure should finish the weekend in the $25m range.cheap cialis melbourne cialis generic cialis 20 mg cheap cialis price list generic cialis online pharmacy canada cialis mail order canada order brand cialis online

Discussion

Leave a Reply