‘The Lego Movie’ off to a flyer
Warner Bros’ first animation feature for three years, ‘The Lego Movie’, grossed a whopping $17m from 3,375 theatres on its Friday launch to take market analysts by surprise. With an ‘A’ CinemaScore and strong reviews propelling word of mouth, the comedy animation could reach a spectacular $60m over the three days, approximately $15m above expectations.
George Clooney’s ‘The Monuments Men’ opened with a $7m Friday from 3,083 theatres in line with market forecasts. Audiences liked it more than critics, awarding it a decent ‘B+’ CinemaScore and the art recovery drama stands a chance of hitting $20m by Sunday night.
The other wide release, ‘Vampire Academy’, made a disastrous start, only earning $1.7m from 2,676 theatres on Friday. Bad reviews and a disappointing ‘B-‘ CinemaScore should condemn the Weinsteins’ teen fantasy to a poor $4m.