Toy blockbuster builds momentum

February 23rd, 2014 - Graham Eley

‘The Lego Movie’ grossed an impressive $7.3m at Friday’s North American box office, putting it on pace for a higher than expected $32m over the three days.  It will be the animated comedy’s third successive weekend win and justifies Warner Bros’ expansion from 3,375 to 3,890 theatres.

 

Relativity’s ‘3 Days to Kill’, starring Kevin Costner, Amber Heard and Hailee Steinfeld, earned $4m from 2,872 theatres on its Friday debut.  It was in line with already low market expectations and the spy thriller could struggle to make much more than $10m during the weekend.  First night audiences gave it a ‘B’ CinemaScore, which is unlikely to influence word of mouth one way or the other.

 

The weekend’s other wide release, ‘Pompeii’, received the same CinemaScore but should fall on the wrong side of $10m from 2,658 theatres after a disappointing $3.4m Friday tally.  The disaster within the movie is not the only one, with the volcano adventure carrying a production cost in excess of $80m.safe place to order cialis online price of cialis 20mg price cialis daily use cialis online paypal payment generic cialis shipped from canada generic cialis daily order cialis online canadian pharmacy

Discussion

Leave a Reply