‘Transformers: Age Of Extinction’ on pace for highest opening of the year

June 28th, 2014 - Graham Eley

Michael Bay’s latest blockbuster, ‘Transformers: Age Of Extinction’, starring Mark Wahlberg, Nicola Peltz and Jack Reynor, is on course for the highest opening of the year so far at the North American weekend box office after grossing a powerful $41.3m on Friday (including Thursday previews).  It should also be the year’s first film to exceed the $100m milestone over the three days and, with a strong Saturday, could reach as high as $105m.

 

The franchise fans enjoyed the sci-fi adventure far more than critics awarding it a healthy ‘A-‘ CinemaScore against an appalling 18% RT critical rating.  Unsurprisingly, 64% of the audience was male.

 

With a whopping $180m production budget and a monster $145m marketing spend, it was under considerable pressure to deliver the goods.  It opened on a market high 4243 theatres.

 

Friday’s success follows a lively opening four days overseas where estimates suggest that it has already exceeded $80m.cheap generic cialis uk order cialis in uk cheap cialis 40 mg without prescription cialis when will cialis go generic in us cialis price nz cialis cost at costco

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