WW2 drama wins weekend box office

October 20th, 2014 - Graham Eley

David Ayer’s R-rated WW2 drama, ‘Fury’, starring Brad Pitt and Shia LaBeouf, comfortably won the North American weekend box office after an impressive $23.5m debut from 3155 theatres.  The Pitt factor ensured a more even gender mix than is normal for this genre with women contributing 40% towards the total, giving the film some date movie status, particularly on Saturday night.  Positive word of mouth from strong reviews – 80% on RT – and a powerful ‘A-‘ CinemaScore should help keep it in the public eye as the award season builds momentum.

 

The Guillermo del Toro produced animation adventure, ‘The Book of Life’, also received a significant boost from an ‘A- CinemaScore’.  Hispanics accounted for almost a third of the audience as families drove it to a solid $17m opening weekend from 3,071 theatres.

 

The other weekend wide opener, ‘Best of Me’, starring Michelle Monaghan and James Marsden, finished the three days at the low end of market predictions on $10.2m from 2,936 theatres for the worst ever debut by a Nicholas Sparks adaptation.  Truly atrocious reviews – 8% on RT – went some way to minimising the impact of a good ‘B+’ CinemaScore’.

 

And last weekend’s No.1, ‘Gone Girl’, enjoyed another strong hold, grossing a further $17.8m in second place.  It now stands on $107m domestically after three weekends in play.azithromycin cost at target
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