’12 Years a Slave’ begins platform release

Fox Searchlight has launched Steve McQueen’s high profile awards contender, ’12 Years a Slave’, at the North American box office.  Following a conventional platform release pattern, it opens in 19 theatres today before a modest expansion next weekend.  Searchlight will take stock thereafter.

 

The studio is looking to take advantage of the film’s Toronto success and strong reviews and establish word-of-mouth momentum ahead of the critics awards.  It has targeted a $40k per-screen average for this weekend.

 

Chiwetel Ejiofor plays a free black man from the east coast who is illegally abducted into slavery before the Civil War.  A strong supporting cast includes Michael Fassbender, Brad Pitt and Quvenzhané Wallis.cialis price in malaysiacialis online uk pharmacycialis order online india buy cialis 100mg online
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October 18th, 2013 - admin

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