Fox Searchlight has launched Steve McQueen’s high profile awards contender, ’12 Years a Slave’, at the North American box office. Following a conventional platform release pattern, it opens in 19 theatres today before a modest expansion next weekend. Searchlight will take stock thereafter.
The studio is looking to take advantage of the film’s Toronto success and strong reviews and establish word-of-mouth momentum ahead of the critics awards. It has targeted a $40k per-screen average for this weekend.
Chiwetel Ejiofor plays a free black man from the east coast who is illegally abducted into slavery before the Civil War. A strong supporting cast includes Michael Fassbender, Brad Pitt and Quvenzhané Wallis.cialis price in malaysiacialis online uk pharmacycialis order online india buy cialis 100mg online
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