2nd highest ever R-rated comedy opening

Phil Lord’s and Christopher Miller’s 22 Jump Street, starring Channing Tatum and Jonah Hill, grossed a stunning $60m from 3,306 theatres for the North American weekend box office’s second highest ever R-rated comedy opening.  A powerful Friday launch, strong reviews – currently 83% on Rotten Tomatoes – and an ‘A-‘ CinemaScore propelled word of mouth over the session, leaving the 21 sequel $5m higher than the very top end market forecasts.  It’s the second time this year that the filmmaking duo have exceeded market expectations after their The Lego Movie massively over performed during its February debut.


At one stage, $65m looked a possibility; particularly as an even gender split suggested that it was playing as a date movie.  But it was front loaded in keeping with the genre’s sequels, and slowed down slightly more than anticipated on Saturday.


The weekend’s other wide opener, How to Train Your Dragon 2, earned $50m from a market high 4,253 theatres – huge for an animated feature – which was in line with the low end of already high market projections.  It’s ‘A’ CinemaScore and exceptional reviews – 92% on RT – should lay the foundations for a strong summer run.


If there was no downward revision to Dragon 2’s tally, it would be only the fourth time that two films have debuted at $50m or over during the same weekend.  They have all fallen in June including last years Monsters University and World War Z.


And both films accounted for 60% of the top ten’s overall tally.

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June 16th, 2014 - admin

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