Warner Bros ‘300: Rise Of An Empire’ grossed $17.7m on Friday in line with top end market forecasts as it heads for an easy win at the North American weekend box office. The epic adventure opened in 3470 theatres and should end the weekend around the $43m mark. First night audiences awarded the epic adventure a so-so ‘B’ CinemaScore, which is unlikely to influence word of mouth either way.
It’s the sequel to ‘300’ with the original’s director, Zack Snyder, returning as co-writer and one of six producers. Noam Murro has taken over the directorial duties for his second film after ‘Smart People’, and Sullivan Stapleton and Eva Green have come in as the film’s leads.
The other weekend wide opener, ‘Mr. Peabody and Sherman’ arrived on Friday with a solid $8m from a market high 3,934 theatres. Boosted by an ‘A’ CinemaScore, the DreamWorks animation should cash in on Saturday and Sunday family audiences and has a shot at exceeding $30m for the weekend.
The film’s characters come from the Sixties TV animation, ‘Peabody’s Improbable History’, which formed part of ‘The Rocky and Bullwinkle Show. Rob Minkoff (‘Lion King’) directs and Jonathan Taylor Thomas, Matthew Broderick and James Earl Jones are amongst the voices.