The speciality market grabbed the headlines at the North American weekend box office when David O Russell’s ‘American Hustle’ opened in six theatres with a whopping $115,000 per-site average. Sony will expand the crime drama to 2,500 locations this week as part of the film’s build up to the Oscars, where a best picture nomination seems very likely. With strong reviews and an outstanding cast, including Christian Bale, Amy Adams, Bradley Cooper and Jennifer Lawrence, it is well placed for a successful holiday run.
Another awards contender, ‘Saving Mr. Banks’, starring Emma Thompson and Tom Hanks, arrived in 15 theatres for a solid $28,067 per site average. It will also have a wide expansion this week to a slightly lower 2,200 locations. Thompson is a shoo-in for a best actress Oscar nomination but the film will probably miss out in the best picture category. This would follow the Golden Globe nominations.
At the other end of the scale, ‘The Hobbit: The Desolation Of Smaug’ debuted in the No.1 spot with a decent but unspectacular $73.7m. This was only in line with the lower end of market expectations notwithstanding that the Middle Earth sequel received an ‘A-’ CinemaScore from first night audiences and better reviews than the original. Comparisons with the original’s opening $85m launch are misleading, though, as the sequel played in 142 less theatres.
The other wide release, ‘Tyler Perry’s A Madea Christmas’, grossed a soft $16m over the three days. It again received an ‘A-’ CinemaScore but did not receive the word of mouth kick that it required.order cialis generic generic cialis dosebuy cialis cyprus buy cialis las vegas