Luc Besson’s sci-fi thriller, ‘Lucy’, starring Scarlett Johansson and Morgan Freeman, got off to a flyer at the North American box office with an outstanding $17m opening Friday from 3,173 theatres. A disappointing ‘C+’ CinemaScore from first night audiences will have some impact on word of mouth but its three day tally should still be $3-4m higher than the film’s $40m production budget and $8-9m above market expectations.
It was also a stronger than expected start for Brett Ratner’s $100m ‘Hercules’, which landed in second place with a $11m Friday from 3,595 theatres. This puts the fantasy adventure on pace for $30m over the weekend, aided by a solid ‘B+’ CinemaScore. As with many of the summer’s higher budget releases, it will be reliant on the international markets for decent returns.
Critics slightly favoured ‘Hercules’ – 4% higher than ‘Lucy’ on RT at 63% – but the reviews are unlikely to have much effect on the films’ box office performance.
The other wide-ish weekend opener, ‘And So It Goes’, bombed. Rob Reiner’s romantic comedy, starring Michael Douglas and Diane Keaton, could only muster $1.34m from 1,768 theatres and will finish the weekend around $4m. Critics hated it – a truly abysmal 15% RT rating – but a ‘B+’ CinemaScore could prevent it totally disappearing without trace.
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