Close battle at the North American box office

Tim Story’s $28m niche feature, ‘Think Like a Man Too’, starring Kevin Hart, won the battle of Sony comedy sequels at the North American weekend box office – just.  The battle-of-the-sexes extravaganza gave the Story/Hart collaboration its second No. 1 of the year after setting a new MLK weekend record with ‘Ride Along’ during January but the film proved slightly more front loaded than expected after a strong Friday opening; something that raises concerns over possible market saturation.  In the end, it grossed a so -so $30m to finish $3m lower than the original’s debut and the market’s revised forecast for the sequel.

 

As expected, a strong female following – 63% of the audience – turned out in droves and enjoyed it far more than the critics; an ‘A- CinemaScore’ against a poor 23% RT critical rating.  59% of the audience were 30 or over.

 

Last weekend’s No.1,’ 22 Jump Street’, had a decent hold in second place and finished only $1m behind over the three days.  This represents a 54.5% week-on-week fall after stripping out the opening Thursday previews.

 

The other weekend wide opener, Clint Eastwood’s adaptation of Broadway’s Four Season’s musical ‘Jersey Boys’, starring Christopher Walken and John Lloyd Young, earned a disappointing $13m in fourth place.  It struggled to attract a mainstream audience notwithstanding another ‘A- CinemaScore’, which proved less influential than indifferent reviews and a current 55% RT critical rating.  Its target older age groups dominated the audience but the film needs wider appeal to justify the $40m production budget.

 

And DreamWorks Animation’s ‘How To Train Your Dragon 2’ came in third after a solid $25.3m hold.generic cialis tabs buy cialis ebaybuy generic cialis online australia cialis daily cost canada
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June 23rd, 2014 - admin

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