Easy win for Lee Daniel’s The Butler during quiet weekend

1. Lee Daniel’s The Butler (TWC) WTC Int’l $17m ($52.3m) (1)
2. We’re The Millers (Warner Bros) WBPI $13.5m ($91.7m) (2)
3. The Mortal Instruments: City Of Bones (Screen Gems) Mister Smith $9.3m ($14.1m) (NE)
4. The World’s End (Focus Features) UPI $8.9m (NE)
5. Planes (Buena Vista) WDSMPI $8.6m ($59.6m) (4)


‘Lee Daniels’ The Butler’ easily won the North American box office, grossing a further $17m for a strong second weekend hold.  Although it is early days, Weinstein’s aggressive distribution strategy, launching on a high 2,933 theatres, seems to have paid dividends, setting up an extended run until deep into the awards season.  The historical drama, which only fell by 31% since last weekend, has already earned an impressive $52.3m domestically.


Warner Bros’ ‘We’re the Millers’ continued its remarkable run in second place, dropping just 26% with a $13.5m weekend.  The daring comedy’s domestic running total now stands at $91.7m after three weekends in play against a modest production budget of $37m.  It remains active in a market high 3,445 theatres.


‘Mortal Instruments: City of Bones’, grossed a mediocre $9.3m over the weekend and $14m since its Wednesday launch, both in line with already low expectations.  The fantasy adventure, which received a ‘B+’ CinemaScore from first night audiences, opened in 2,835 theatres.


Edgar Wright’s ‘The World’s End’, starring Simon Pegg, received the same CinemaScore but performed stronger, taking a decent $8.9m from 1,548 theatres during its opening weekend.  It boasted the highest per-screen average of the session.


The other weekend wide opener, ‘You’re Next’ was a disappointment.  Adam Wingard’s low-budget horror, starring Sharni Vinson and mumblecore stalwart, Joe Swanberg, could only muster $7m notwithstanding strong reviews.  A ‘B-‘ CinemaScore indicates a disconnect between critics and word of mouth.


Woody Allen’s ‘Blue Jasmine’ did not breakout in the way that Sony Pictures Classics had planned with the bold expansion from 229 to 1,283 theatres, but it should still become the indie sectors’ most commercially successful film of the year so far.  An early awards season buzz had inspired the expansion and the dark comedy’s $4.3m earnings over the session increased its domestic tally to $14.8m after five weekends in play.generic levitrageneric silvitrageneric silvitra onlinesilvitra generic online

August 26th, 2013 - admin

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