‘Elysium’ falters at the box office

1. Elysium (Sony TriStar-MRC) SPRI $30.4m (NE)
2. We’re The Millers (Warner Bros) WBPI $26.6m ($38m) (NE)
3. Planes (Buena Vista) WDSMPI $22.5m (NE)
4. Percy Jackson: Sea Of Monsters (Fox) Fox Int’l $14.6m ($23.5m) (NE)
5.  2 Guns (Universal) Foresight Unlimited $11.1m ($48.5m) (1)


Neill Blomkamp’s ‘Elysium’ grossed $30.4m to take the No.1 spot at the North American box office but, with competition from three other wide releases, it finished almost $5m below Sony’s expectations.  The sci-fi drama, starring Matt Damon and Jodie Foster, will join a growing list of summer releases relying on the international markets to bridge the gap.  It is the follow-up to Blomkamp’s surprise debut hit, ‘District 9’, but average reviews and a ‘B’ CinemaScore from first night audiences have hindered attempts to build on natural momentum.  Blomkamp’s third feature, the sci-fi comedy, ‘Chappie’, with Sharlto Copley and Dev Patel leading the cast, is currently in pre-production.


It was a successful session for the R-rated Jennifer Aniston vehicle, ‘We’re the Millers’, which exceeded expectations with an impressive $26.6m weekend, taking its early tally to $38m since Wednesday’s launch.  The daring comedy defied critics with an ‘A-’ CinemaScore and the strong word of mouth propelled it to a close race with ‘Elysium’ on Saturday, where just $0.5m separated the two films.


Disney’s decision to run with a theatrical release for the 3D ‘Cars’ spin-off, ‘Planes’, paid off with a strong $22.5m opening weekend.  The studio originally produced it for the VoD market, restricting the budget to a comparatively low $50m for an animated feature.


‘Percy Jackson: Sea of Monsters’ earned a further $14.6m over the three days, increasing its running total to $23.5m since arriving on Wednesday.  The family sequel performed in line with market predictions but fell $7.5m short of its predecessor’s opening.


Meanwhile, last weekend’s No.1, ‘2 Guns’, dropped by a steep 60%, grossing $11.1m  in fifth place.  But it still boasts a strong $48.5m overall after ten days in play domestically.fluoxetine 40 mg capsulefluoxetine for social anxietyprozac liquid formfluoxetine 20 mg cap
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August 12th, 2013 - admin

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