‘Ender’s Game’ fails to excite social media

Gavin Hood’s sci-fi adventure ‘Ender’s Game’, adapted from Orson Scott Card’s classic novel of the same name, grossed a reasonable $1.4m during Thursday late shows at the North American box office when competing against Halloween activities.  It seems set to earn around the $25m mark over the weekend, which will be enough to claim the box office No. 1 spot but falls short of the $30m+ that Summit realistically requires for a franchise launch.  The film has enjoyed solid reviews and lively pre-sales but pre-release social media was surprisingly quiet and negative publicity surrounding Card’s right wing views was an untimely distraction.
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November 2nd, 2013 - admin

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