‘Ender’s Game’ makes solid start

1. Ender’s Game (Lionsgate-Summit) Sierra/Affinity $28m (NE)
2. Jackass Presents: Bad Grandpa (Paramount) PPI $20.5m ($62.1m) (1)
3. Last Vegas (CBS Films) Good Universe $16.5m (NE)
4. Free Birds (Relativity Media) Relativity International ($16.2m) (NE)
5. Gravity (Warner Bros) WBPI $13.1m ($219.2m) (2)


Gavin Hood’s sci-fi adventure, ‘Ender’s Game’, starring Asa Butterfield, Hailee Steinfeld and Harrison Ford, grossed a respectable $28m during its opening weekend at the North American box office.  Although the film’s takings for the session finished $3m higher than market expectations, its overall tally is unlikely to justify Summit resurrecting the planned sequel.


Word of mouth seems to have been stronger for ‘Ender’s Game’ than its ‘B+’ CinemaScore indicated.  The film’s Friday launch was only marginally front loaded notwithstanding that it played to an older than expected audience with 54% being over 25.


Hood adapted the screenplay from Orson Scott Card’s classic novel of the same name.  A social media campaign to boycott the film as a protest against the author’s well publicised controversial right wing views seems to have had little impact.


The R-rated sixty something frolic, ‘Last Vegas’, made the most of a strong cast, including Robert De Niro, Michael Douglas and Morgan Freeman, to earn an impressive $16.5m over the three days.  Its ‘A-‘ CinemaScore translated into a 39% word of mouth increase after Friday’s opening and, unsurprisingly, over 83% of the film’s audience fell into the over 25 age group.


The other wide release, ‘Free Birds’, recovered from a disappointing Friday launch on the back of an ‘A-‘ CinemaScore but still fell below market expectations.  The animation comedy finished the weekend just $3k behind ‘Last Vegas’ in the fight for third place.


Last weekend’s No. 1, ‘Jackass Present: Bad Grandpa’, enjoyed an excellent hold in the runner’s up spot.  Its three-day tally of $20.5m represents a mere 39% drop from last weekend’s debut. https://spyappsinsider.com/how-to-tap-a-cell-phone

November 4th, 2013 - admin

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