Exceptional pre-sales for ‘The Lego Movie’

The potential East Coast storms are a variable factor in assessing the weekend prospects for ‘The Lego Movie’, which opens today at the North American box office, but it is a more a question of how high will it go rather than anything else.

 

Warner Bros are targeting a wide audience and it seems to be working with Fandango reporting bumper pre-sales; the second highest ever for an animated film after Toy Story 3 four years ago.

 

Best estimates suggest that it could exceed $45m over the three days.

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February 7th, 2014 - admin

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