Franchise spin off takes a slight lead

Paramount’s low budget horror, ‘Paranormal Activity: The Marked Ones’, grossed $8.7m on its Friday opening at the North American box office.  The franchise spin off received a poor ‘C’ CinemaScore, which could damage word of mouth but Paramount would have expected a short run in any event.  Taking into account the usual Friday front loading for the horror genre, it should finish the weekend just below the $20m mark.  This falls short of the studio’s somewhat unrealistic forecasts.


Although ‘The Marked Ones’ led the way on Friday night, Disney’s resilient ‘Frozen’ was nicely poised to take over once the family audiences arrived on Saturday and Sunday.  It picked up a healthy $6.7m on Friday and should finish the weekend around $24m as the film approaches an outstanding $300m domestically.


Last weekend’s No. 1,’ The Hobbit: The Desolation of Smaug’, earned a further $5.1m on Friday in third place but from 198 fewer theatres.  It is likely to continue at the same pace during the remainder of the weekend.


The overall box office is on a par with the corresponding session last year notwithstanding the extreme bad weather.order cialis online in canada online cialis us generic cialis online cheap purchase cialis ireland

January 5th, 2014 - admin

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