Disney’s ‘Frozen’ cashed in on the family audience to gross a spectacular $10.2m from 3,335 theatres during a busy Friday at the North American box office. Astonishingly, this comes as the film enters its sixth weekend in play and the animation comedy is on pace to finish the three days around the $30m mark. It currently stands on a strong $230m domestically.
But ‘Frozen’ was not the only film excelling on Friday. ‘The Hobbit: The Desolation of Smaug’ was only $0.1m behind from a market high 3,928 theatres after finishing 16 percent higher than this time last week. The weekend’s No.1 position is too close to call between the two films but ‘The Hobbit 2’ will easily win over the extended five-day session with it on course for a powerful $50m, approximately $7m ahead of ‘Frozen’.
‘Anchorman 2: The Legend Continues’ came third with a decent $7.2m from 3,507 theatres. The Ron Burgundy sequel has now taken over $70m since arriving on December 18.
David O. Russell’s ‘American Hustle’ continued to catch the eye as the Academy Award voting got under way. The idiosyncratic comedy grossed an impressive $6.4m from just 2,507 theatres and should pass $20m over the three days to beat last weekend’s haul.
Martin Scorsese’s ‘The Wolf of Wall Street’ came in only $0.2m behind from slightly more theatres and will challenge ‘Anchorman 2’ and ‘American Hustle’ for the No.3 spot. The Wall Street drama’s earnings have held up reasonably well considering that the film received a disappointing ‘C’ CinemaScore rating upon its Christmas Day launch. Its controversial sexual content may have impacted on the CinemaScore.