‘Gone Girl’ wins titanic box office battle

In a rarity for the North American weekend box office, two R-rated openers, David Fincher’s Oscar hopeful, ‘Gone Girl’ and the low-budget horror, ‘Annabelle’, fought a titanic battle at the top, both massively exceeding market expectations.

 

With its target mature audience turning out in droves, 75% was over 25, ‘Gone Girl’ had just enough to claim the win after grossing a stunning $37.5m over the three days, a good $14m more than Fox’s estimate.  A triumphant New York Film Festival world premiere and strong reviews – currently 87% on RT – powered word of mouth but the film’s lower than expected ‘B’ CinemaScore remains a slight concern for long term momentum and the awards campaign.

 

‘Annabelle’, New Line’s ‘The Conjuring’ spin-off, defied the usual horror front loading trends, and simply carried on going after enjoying a bumper $15.5m Friday.  A powerful ‘B’ CinemaScore from the notoriously hard marking horror crowd – an ‘A-‘/’B+’ equivalent elsewhere – and a very quiet year for the horror genre generally, drove it to within $O.4m of ‘Gone Girl’.  This is against a $6.5m production budget and market forecasts around the $20m mark.

 

The weekend’s other wide opener, Freestyle’s bestseller adaptation, ‘Left Behind’, proved true to the film’s title in sixth place.  It could only muster an abysmal $6.3m after failing to connect with the film’s target ‘faith’ audience.

 

And last weekend’s No.1, ‘The Equalizer’, came third with a strong $18.7m for a modest 45% week-on-week fall.  It takes Sony’s TV reboot to an impressive $65m after two weekends in play.

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October 6th, 2014 - admin

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