For the second week running market analysts have been wide of the mark; firstly overstating – and in some cases wildly – returns for Cloudy With a Chance of Meatballs 2 and now, hopelessly, underestimating the pre-release momentum that proceeded Gravity’s arrival on Thursday night. In both cases, the studios added to the confusion with overcautious expectations.
A combination of awards buzz and strong reviews propelled Alfonso Cuarón’s sci-fi thriller to an astonishing $17.5m Friday (and late night Thursday) and takes it into potentially record breaking territory. With an ‘A-‘ CinemaScore driving the already powerful word of mouth, the Venice opener should hit $50m, which, in itself, would be the highest ever October launch for a non-franchise release, but it has an outside chance of topping Paranormal 3’s $52m franchise record. Both of the film’s stars, George Clooney and Sandra Bullock, will achieve their best ever openings.
In contrast, the other weekend release, Runner Runner, starring Justin Timberlake and Ben Affleck, had a disastrous launch. Brad Furman’s crime thriller could only muster $2.7m on Friday, leaving it facing an appalling $8m weekend.cialis online paypal payment generic cialis daily generic cialis cheapest price buy cialis europe