‘Lee Daniels’ The Butler’ exceeds expectations at the North American box office

‘Lee Daniels’ The Butler’ fully justified Weinstein’s decision to release the awards contender in a high 2,933 theatres, grossing a fabulous $8.3m on Friday for a $8,300 per-screen average.  The prominent legal wrangling over the title’s ownership raised the film’s profile even before the strong publicity during recent weeks and the film now has the boost of a first night audiences’ ‘A’ CinemaScore, indicating a very positive word of mouth.  It all suggests that the historical drama is heading for a $26m weekend, some $6m above market predictions.  Forest Whitaker plays the real life butler of the film’s title, who served eight US presidents, and it sets up an unusual insider’s view of the postwar period.

 

There was a rare disappointment for Universal upon the opening of ‘Kick-Ass 2’, starring Aaron Taylor-Johnson and Chloë Grace Moretz.  Market expectations were on a par with those for ‘Lee Daniels’ The Butler’ but, in the end, it went the other way, grossing an underwhelming $5.8m.  The action comedy is now on pace for a three-day $16.2m.

 

‘We’re the Millers’ was the most successful holdover.  The R-rated Jennifer Aniston vehicle only fell  by 42% to earn a strong $5.4m and will be embroiled in a close contest with ‘Kick-Ass 2’ for the weekend’s second place.  It now stands on an impressive $57m overall after ten days in play.motilium cheappurchase motiliummotilium buy ukdomperidone for sale online
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August 18th, 2013 - admin

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