‘Lee Daniels’ The Butler’ off to a flying start in North America

1. Lee Daniel’s The Butler (TWC) WTC Int’l $25m (NE)
2. We’re The Millers (Warner Bros) WBPI $17.8m ($69.5m) (2)
3. Elysium (Sony TriStar-MRC) SPRI $13.6m ($55.9m) (1)
4. Kick-Ass 2 (Universal) UPI $13.57m (NE)
5. Planes (Buena Vista) WDSMPI $13.1m ($45.1m) (3)


‘Lee Daniels’ The Butler’ grossed an outstanding $25m over the weekend, fully justifying Weinstein’s decision to launch the historical drama in a high 2,933 theatres, rather than the more usual ‘slow burn’ platform release for award contenders.  Capitalising on the high profile legal battle over the film’s title and Oprah Winfrey’s extensive publicity drive, it dominanted the box office, earning $5m more than market predictions.  Forest Whitaker plays a real life White House butler, who served eight US presidents, and adopts an unusual inside outsider view of the postwar years.  It is Daniels’ follow up to ‘The Paperboy’, and connected with first night audiences, receiving an ‘A’ CinemaScore.


It was a poor weekend for Universal’s ‘Kick-Ass 2′, starring Aaron Taylor-Johnson and Chloë Grace Moretz, which the market expected to compete with ‘Lee Daniels’ The Butler’ for the No. 1 spot.  Going from bad to worse after a quiet Friday opening, it finished the three days on a shocking $13.6m.


In the end, with ‘We’re the Millers’, enjoying a strong second weekend hold with a $17.8m return, and last weekend’s No. 1, ‘Elysium’, grossing a further $13.6m, the superhero comedy could only muster a fourth place finish.motilium cheappurchase motiliummotilium buy ukdomperidone for sale online

August 19th, 2013 - admin

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