Phil Lord and Christopher Miller are heading for their second opening weekend of the year that massively exceeds expectations at the North American box office after ’22 Jump Street’ arrived with a stunning $25m on Friday (including a $5.5m haul from Thursday previews). Boosted by an ‘A-‘ CinemaScore from first night audiences and strong reviews – currently 83% on Rotten Tomatoes – Sony /MGM’s crime comedy sequel is heading for a three day tally around the $62m mark being over $10m more than market predictions. This follows the directing duo’s sensational opening with ‘The Lego Movie’ during February, which again caught analysts off guard.
The weekend’s other wide opener, ‘How to Train Your Dragon 2’ also enjoyed a strong Friday. It grossed $18.5m (inc $2m from Thursday night) ahead of its target family audience arriving on Saturday and Sunday, and an ‘A’ CinemaScore and exceptional reviews – 92% on RT – should propel it towards an impressive $55m over the session.
It would be only the fourth time that two films have debuted over $50m during the same weekend.
Imagine yourself entering this b-school full of this forum confidence and sure of the part you will play in the classJune 15th, 2014 - admin