DreamWorks’ PG-13 rated ‘Need For Speed’, starring Aaron Paul and Dominic Cooper, fell flat on Friday at the North American box office when it grossed a soft $6.6m from 3,115 theatres with huge 3D ‘premium rate’ coverage. Thursday night screenings had suggested that the video game adaptation was on pace to finish the weekend around $28m at the top end of market forecasts but will now fall well short of the more modest $25m studio projections. It did receive a reasonable ‘B+’ CinemaScore from first-night audiences, which may be enough for a slight push towards a $20m weekend.
The other wide weekend opener, ‘Tyler Perry’s Single Moms Club’ fared even worse and could only muster a shocking $3.2m on Friday. It did receive a strong ‘A’ CinemaScore but market saturation of Perry’s brand will prevent the comedy drama from reaching much beyond $8/9m over the three days, being approximately 50% of Lionsgate’s forecast.
Elsewhere, ‘Mr. Peabody & Sherman’ enjoyed a superb second Friday hold, taking $5.4m from a market high 3,951 theatres for a low 31% week on week fall. Saturday and Sunday family audiences should drive it towards $23m and an unlikely weekend box office victory.
Last weekend’s No.1, ‘300: Rise of an Empire’ is in a battle for second place with ‘Need For Speed’ after grossing $5.8m on Friday. It takes the R rated action adventure to $65m domestically.
Meanwhile, Wes Anderson’s ‘Grand Budapest Hotel’ continued to make the headlines after its spectacular opening in last weekend’s speciality market. The idiosyncratic comedy expanded to 66 theatres as part of a standard platform release and bagged a powerful $16,705 per screen average.best place to buy cialis online reviewscialis for daily use 5 mg cost cialis generic cost cialis to buy