Universal’s R-rated comedy, ‘Neighbours’, blew away the opposition at the North American box office with a spectacular $51m opening weekend, a good $10m above market expectations. This was due in part to a higher than anticipated female audience, being a remarkable 53% of the whole, with Seth Rogen’s co-star, Zac Efron, proving a decisive factor. In the end, solid reviews, currently standing at 74% on Rotten Tomatoes, had more impact than a slightly disappointing ‘B’ CinemaScore from first night audiences.
Sony’s ‘The Amazing Spider-Man 2’, grossed $37.2m for a 60% fall from last weekend’s debut. It is not out of line with ‘Captain America 2’, which fell by 57% last month, but the film carries a higher budget and had a slightly inferior starting position. The superhero sequel has performed stronger overseas, being a relief to Sony, which still has two further mega-budget instalments in the pipeline.
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