Universal’s R-rated comedy, ‘Neighbours’, starring Seth Rogen and Zac Efron, has hugely exceeded expectations at the North American box office with a stunning $19.5m opening Friday (including $2.56m from late night Thursday shows). A so-so ‘B’ CinemaScore from first night audiences, lower than expected after solid reviews – currently standing at 73% on Rotten Tomatoes – might slightly take the edge off word of mouth but it is still on pace for a powerful $48.5m weekend session.
Meanwhile, the existing No. 1, ‘The Amazing Spider-Man 2’, could only muster $10.1m after suffering a heavy fall from last Friday. It leaves Sony’s superhero sequel facing a soft second weekend hold around the $37m mark in line with more prudent forecasts. The international markets may well compensate but the possibility of over-exposure/genre fatigue will concern Sony with the franchise still having two other films in the pipeline.
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