Outstanding launch for Oscar contender

Serious Oscar contender, ‘The Imitation Game’, made a massive splash at the North American weekend speciality box office where it averaged a massive $120,000 from four theatres , two apiece in New York and Los Angeles.  It’s the second-best limited opening of the year, behind Berlin opener, ‘The Grand Budapest Hotel’, which arrived last March.  Crucially, it also boasted an ‘A+’ CinemaScore, reinforcing the film’s already powerful word-of-mouth as the awards season gets into gear.  The Weinsteins will retain it in the speciality market next weekend before expanding wide on Dec 12.

 

At the other end of the scale, ‘The Hunger Games: Mockingjay Part 1’ held on to the No.1 spot, which has been a foregone conclusion since the start of the Thanksgiving session last Wednesday.  The YA blockbuster grossed $82.6m over the five days for a solid hold but the film is still running comfortably behind its predecessor, ‘Catching Fire’.

 

The weekend’s other wide openers, ‘Penguins of Madagascar’ and ‘Horrible Bosses 2’, both disappointed with $36m and $22.6m respectively.

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December 1st, 2014 - admin

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