As the only major wide release, there was little doubt that ‘Riddick’, the third part of David Twohy’s sci-fi trilogy, would win the North American weekend box office but, after Friday’s $7.3m return, the margin will be less than some market predictions but in line with Universals’ distribution expectations. First night audiences gave an average ‘B’ CinemaScore and, lacking the necessary word of mouth push, it is unlikely to hit the $20m mark, which, with the limited competition, should have been achievable. The film’s predecessor, ‘The Chronicles of Riddick’, grossed $24m on its debut weekend but had a significantly higher production budget.
‘The Butler’ and ‘We’re the Millers’ were running neck and neck during Friday and both finished on a strong $2.3m with fall off rates of just 35% and 27% respectively. They are both on pace to finish around $8m, with ‘The Butler’ just nicking second place.
Morgan Spurlock’s ‘One Direction: This is Us’ proved front-loaded as expected. The concert doc made a flying start last Friday, leading the box office by $5m, but tapered off during the remainder of the Labor Day weekend. The film did not pick up momentum this Friday, taking just $1.1m for a 85% fall and should finish the three days on $3.2m.
Shane Salerno’s ‘Salinger’ stood out in a busy specialist market with 23 new releases. The author doc opened in four theatres, two in each of LA and New York, and boasted a $7,408 per-site average.buy yasmin pills online buy yasmin contraceptive pill online buy yasminelle online yasmin pills price in mercury drug