Ride Along challenges MLK weekend record

After grossing a sensational $14.4m on its Friday opening at the North American box office, Ride Along stands a chance of beating Cloverfield’s $46.1m MLK weekend record, which has stood for over 5 years.  The action comedy, starring Kevin Hart and Ice Cube, connected with audiences, who awarded the film an ‘A’ CinemaScore, and its four-day tally will massively exceed all market forecasts.  What’s more, Ride Along is only active in 2,663 theatres being 748 less than Cloverfield when it set the record.

 

Open Road’s first ever animated release, The Nut Job, also took the market by surprise with a stronger than expected $4.8m Friday launch.  It could reach as high as $25m over the four-day session notwithstanding a so-so ‘B’ CinemaScore.

 

Another opener, Jack Ryan: Shadow Recruit, received the same CinemaScore on its way to grossing $5.4m on Friday.  Although Kenneth Branagh’s thriller enjoyed a marginal lead over The Nut Job, the film will fall behind as the family audiences turn out throughout the remainder of the extended weekend and should finish the four days close to $20m in line with market predictions.

 

The other opener, Fox’s R-rated low budget horror, Devil’s Due, arrived on $3.4m.  Factoring in an appalling ‘D+’ CinemaScore and the usual horror genre front loading, it will be lucky to hit the $10m mark by Monday night.

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January 19th, 2014 - admin

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