Universal’s ‘Ride Along’, starring Kevin Hart and Ice Cube, grossed a strong $1.1m on Thursday night as the action comedy began its North American roll out ahead of the Martin Luther King Jr. holiday weekend. This is consistent with a $30m+ four-day session and it has a shot at hitting the $35m mark.
Kenneth Branagh’s ‘Jack Ryan: Shadow Recruit’ with Chris Pine in the title role, earned a modest $330k but it should pick up as the older audiences turn out over the weekend. The market is expecting an opening $15m+ for the four days but it is unlikely to reach $20m.
The arrival of ‘Nut Job’ will provide some family competition for Disney’s hit ‘Frozen’. The animation adventure is likely to reach approximately $15m by Monday night.
It is a case of low budget and low expectations for 20th Century Fox’s supernatural horror, ‘Devil’s Due’, starring Allison Miller and Zach Gilford. The market is forecasting four day earnings around $8-9m.