Selma’s disastrous week continued when Paramount expanded Ava DuVernay’s civil rights drama from 22 to 2,179 theatres at the North American box office. After missing out at the Producers Guild and BAFTA nominations, it could only muster a poor $3.7m on Friday notwithstanding a rare ‘A+’ CinemaScore and an exceptional 98% current Rotten Tomatoes aggregate critics rating (and 96% with top critics). This will leave it facing a soft $11m weekend, below market and studio expectations.
The other wide weekend release, ‘Taken 3’, starring Liam Neeson, Forest Whitaker and Maggie Grace, fared much better; grossing a stronger than expected opening $14.7m off 3,593 theatres, including $1.6m from Thursday night previews. Audiences enjoyed the final instalment of the franchise much more than critics with a ‘B+’ CinemaScore against a 11% Rotten Tomatoes critics aggregate. The action thriller should finish the three days around $36m.
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