Solid launch for ‘Thor’ sequel

‘Thor: The Dark World’ grossed $31.6m at the North American box office upon its Friday opening, which fell short of market predictions but was higher than the studio’s modest expectations.


But the devil could be in the detail, with it receiving an ‘A’ CinemaScore from under 18’s – against a still impressive ‘A-‘ across all age groups – and Disney will hope for some serious momentum as younger audiences turn out over the weekend.  Don’t be surprised if it reached the $90-95m range by Sunday night in line with original forecasts.


Even without an additional word-of-mouth push over and above that normally attributable to an ‘A-‘ CinemaScore, the ‘Thor’ sequel should be on pace for a $86m weekend, compared to the original’s $65m launch.  Either way, it would be the fourth highest opening of the year so far.


Chris Hemsworth, Natalie Portman and Tom Hiddleston all return from the original.  Alan Taylor takes over the directing duties.

November 10th, 2013 - admin

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