‘The Amazing Spider-Man 2’ does enough

‘The Amazing Spider-Man 2’ landed in North America with a reasonable $92m weekend haul, which fell $10m short of the top end predictions but was high enough not to derail Sony’s long term plans for the franchise.

 

The stakes were high for Sony with the film having to justify a combined production and marketing budget around the $450m mark.  In the end, it came within $3m of this year’s strongest opening so far, set by ‘Disney’s ‘Captain America: The Winter Soldier’.

 

A ‘B+’ CinemaScore from first night audiences (and an A- amongst the important under 25 group) countered disappointing reviews – currently 54% on Rotten Tomatoes – and gave a welcome boost to word of mouth before family audiences turned out on Saturday and Sunday.  As it transpired, families accounted for a crucial 33% of the tally.

 

The film grossed a powerful $27,000 average from 353 Imax screens for a tad over 10% of the overall takings.  Unsurprisingly, Imax claimed all top five locations over the session.

 

Filmmaker, Marc Webb, who made his name with the indie comedy, ‘500 Days of Summer’, returns from the original.  Andrew Garfield and Emma Stone again play the leads and Jamie Foxx joins them as the villain.

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May 5th, 2014 - admin

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