‘The Equaliser’ sets new record

Sony’s TV reboot, ‘The Equaliser’, became September’s highest ever R-rated debut at the North American weekend box office after grossing a powerful $35m from 3,236 theatres, comfortably ahead of the studio’s overcautious estimates and the market’s more realistic pre-release tracking.  The action thriller continues the ‘Training Day’ director/actor collaboration of Antoine Fuqua and Denzel Washington and the pair could be working together again in the near future as Sony bashes ahead with the proposed sequel.  It received a boost from wide coverage on premium large format and IMAX screens, accounting for most of the film’s top locations, and the first night audiences’ ‘A-‘ CinemaScore, which proved far more influential than the critics’ mixed reviews .  The gender mix, only 52% male suggests that, up to a point, it played as a dating movie.


The weekend’s other wide launch, ‘The Boxtrolls’, also made a confident start with a higher than expected $17.2m from 3,464 theatres following a ‘B+’ CinemaScore and solid reviews, currently 71% on RT.  It’s the latest stop-motion animation from Laika and opened higher than the studio’s ‘Coraline’ and ‘ParaNorman’, providing a nice foundation for future momentum.


Last weekend’s No.1, ‘The Maze Runner’, split the two newcomers in second place after grossing a strong $17.5m from a market high 3,638 theatres.  This represents a modest 46.3% week-on-week fall after two weekends in play.

The report notes that a health platform modeled after the app store may trackingapps.org create a space for startups to release their own mobile medical applications

September 29th, 2014 - admin

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